Viral fashion marketing: Real-world spectacle

Cases
23
Median Spread Score
38
Most started on
X48%
First post to peak
1 days

By mechanic

All104Controversy51Visible in use40Creator relay26Response chain25Transgression24Real-world spectacle23Scarcity drop21Newsjacking14Sell-out loop14Pairing12Identity badge11Resale market8Remixable template7Dupe economy6Challenge6

(di)vision tablecloth dress

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how they closed the (di)vision fw23 rtw show at copenhagen fashion week

5M views

Lady Gaga’s Met Gala outfit reveals

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Lady Gaga changed outfits on the Met Gala carpet in Vogue’s official entrance recording.

AVAVAV Fake It Till You Break It

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Avavav on Instagram: "AW23 - ‘Fake it til you break it’ Creative director - @beate.karlsson Film director - @danielhallberg Photographer - @petroli0 Videographer - @leo.casalini Mua -…

128.1M views

Sam Smith's HARRI inflatable suit

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sam smith squidward walking sounds #BRITs

2B impressions

Payless Palessi

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The Payless Experiment

8.8B impressions

Grindr: I Wool Survive

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The knitted Knight look on the I Wool Survive runway, from Grindr’s official collection gallery.

2.4B impressions

Gucci Twinsburg

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The Gucci Twinsburg Fashion Show

Peaked at #6

Nike Air Max Shinjuku 3D billboard

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＼📣放映開始／ AIR MAXの誕生35周年を記念して、 #クロス新宿ビジョン に巨大な #ナイキ の3Dシューズボックスが登場👟✨ 3月21日(月)より27日(日)までの放映です▶️

200M impressions

Anrealage UV colour-changing runway

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LIVE FROM ANREALAGE!!!

1.8M views

Coperni’s spray-on dress

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It wouldn’t be Paris Fashion Week without a major gasp moment – and the Coperni SS23 show concluded in the most spectacular fashion with Bella Hadid acting as a human mannequin for a spray-on dress…

Reiss Finance Bro Flash Mob

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Stop looking. We’ve found them. #fyp #maninfinance #finance #leadenhallmarket #londontiktok #reiss @ultimateeventdancers @Billen Ted @Girl On Couch @itsadamlyons_

3M views

The North Face helicopter jacket delivery

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Replying to @Timbrodini We were busy express delivering @Jenn her jacket at the top of mountain. Thanks for the help Jossi!

20.7M impressions

Diesel x Durex condom mountain

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Diesel on Instagram: "A very big D. The #DieselFW23 runway show set revealed a mountain of 200,000 condom boxes as part of a partnership with @durex . In the Diesel and Durex spirit of individual…

Naomi Osaka’s Australian Open jellyfish outfit

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Now THAT is an Australian Open fashion statement. Naomi Osaka entering Rod Laver Arena 👏 #AO26

2M views

Coperni robot dogs

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Robots abren el desfile de Coperni FW23 #pfw

216.7K impressions

Coperni Air Swipe Bag Reveal

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coperni on Instagram: "The Air Swipe Bag Composition: 99% air 1% glass Weight: 33 grams Dimension: 27x16x6cm Made of NASA’s nanomaterial silica aerogel, the lightest solid on planet Earth, the Air…

4.5M views

Parke x Target

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gone in 4 minutes omg @target @Parke #shopwithbon #parkextarget #parketarget

4.1M views

Benito Antonio x Zara

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Bad Bunny llega a Zara de Plaza Las Américas y transforman la tienda para el lanzamiento de su colección 🇵🇷

178.6K views

Loewe’s pixelated runway clothes

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Loewe had pixelated clothes on the runway for SS23.

Lyas’s La Watch Party

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TikTok video by @ly.as0

34M impressions

Heliot Emil Man on Fire

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Model on Fire at Heliot Emil FW23!🖤

1.2M views

Viktor & Rolf upside-down gowns

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Well, life is pretty topsy-turvy these days. Why not make it couture? #Viktor&Rolf

Marc Jacobs’s Flaming Anniversary Cake

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Marc Jacobs on Instagram: "Marc Jacobs at the office on 72 Spring Street, NY. #MJ40"

7M views

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Real-world spectacle in every industry