Viral fashion marketing: Remixable template

Cases
7
Median Spread Score
45
Most started on
X71%
First post to peak
1 days

By mechanic

All104Controversy51Visible in use40Creator relay26Response chain25Transgression24Real-world spectacle23Scarcity drop21Newsjacking14Sell-out loop14Pairing12Identity badge11Resale market8Remixable template7Dupe economy6Challenge6

Lizzo’s tiny Valentino bag

58
You are EVERYTHING, @lizzo! Cant wait to see you on the #AMAs stage!

Harry Styles Cardigan Challenge

55
Gracias mami lo amé🥺🖤#cardigan #harrystyles #sunflowervol6 #harrystylesmerch #fineline #tpwk #chile #fyp #foryou #onedirection #1d #harrystylesfa

$7.5K revenue

Lady Gaga's Oscars gloves

55
#LadyGaga gives us our first meme-worthy look at #Oscars2015. http://t.co/dmXccPy7Zr

Nike Dream Crazy

45
Believe in something, even if it means sacrificing everything. #JustDoIt

710M impressions

Harry Potter by Balenciaga

44
Harry Potter by Balenciaga

14.8M views

Rihanna’s Grammy Dress

40
Rihanna looking like the pink cupcake doll from my 80s childhood http://t.co/l6gHJegvYB

Nicole Kidman’s Balenciaga runway walk

38
Replying to @mehows part 2 as promised 🍸 #balenciaga #nicolekidman #nicolekidding #hihi

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Remixable template in every industry