Viral fashion marketing: Creator relay

Cases
26
Median Spread Score
40
Most started on
X42%
First post to peak
1 days

By mechanic

All104Controversy51Visible in use40Creator relay26Response chain25Transgression24Real-world spectacle23Scarcity drop21Newsjacking14Sell-out loop14Pairing12Identity badge11Resale market8Remixable template7Dupe economy6Challenge6

Stüssy 8-Ball Sherpa Fleece

56
Replying to @Karton which way round would you rock this? 🔥 #fyp #viral #streetwear #stussy

Harry Styles Cardigan Challenge

55
Gracias mami lo amé🥺🖤#cardigan #harrystyles #sunflowervol6 #harrystylesmerch #fineline #tpwk #chile #fyp #foryou #onedirection #1d #harrystylesfa

$7.5K revenue

Doja Cat’s Schiaparelli crystal look

48
The way doja ignore her while she was busy talking shot with kylie jenner is kinda the best moment,, btw Doja cat is all red is 🔥,,

9.3M views

Sam Smith's HARRI inflatable suit

47
sam smith squidward walking sounds #BRITs

2B impressions

Payless Palessi

46
The Payless Experiment

8.8B impressions

Adidas Support Is Everything breast grid

45
Official Breast Gallery campaign image in the copywriter’s portfolio.

75 Hard Style Challenge

44
Kicking off 2024 with a style challenge! If you want to start the new year off by glowing up, saving money, getting more use out of your closet and firming up your personal style this one’s for you.…

21K derivatives

Harry Potter by Balenciaga

44
Harry Potter by Balenciaga

14.8M views

Louis Vuitton: Victory Is a State of Mind

44
Cristiano Ronaldo on Instagram: "Victory is a State of Mind. A long tradition of crafting trunks photographed by @annieleibovitz for @louisvuitton"

78.4M impressions

This Tomato Is So Loewe

42
This tomato is so Loewe I can’t explain it

4.1M views

Nike Air Max Shinjuku 3D billboard

41
＼📣放映開始／ AIR MAXの誕生35周年を記念して、 #クロス新宿ビジョン に巨大な #ナイキ の3Dシューズボックスが登場👟✨ 3月21日(月)より27日(日)までの放映です▶️

200M impressions

Anrealage UV colour-changing runway

40
LIVE FROM ANREALAGE!!!

1.8M views

Reiss Finance Bro Flash Mob

40
Stop looking. We’ve found them. #fyp #maninfinance #finance #leadenhallmarket #londontiktok #reiss @ultimateeventdancers @Billen Ted @Girl On Couch @itsadamlyons_

3M views

Rihanna’s Grammy Dress

40
Rihanna looking like the pink cupcake doll from my 80s childhood http://t.co/l6gHJegvYB

Jeremy Allen White for Calvin Klein Spring 2024

38
Jeremy Allen White in Calvin Klein Underwear | Spring 2024 Campaign

9M impressions

Coperni robot dogs

35
Robots abren el desfile de Coperni FW23 #pfw

216.7K impressions

Abercrombie corset maxi dress review chain

33
TikTok video by @oliviaamcdowell

JD Sports x The North Face Big Ben puffer

33
JD Sports on Instagram: "We’re all on an expedition 🤝 #JD #JDSports #TNF #TheNorthFace #BensNotHot"

25.7M impressions

Parke x Target

32
gone in 4 minutes omg @target @Parke #shopwithbon #parkextarget #parketarget

4.1M views

Daniel Craig for Loewe Fall 2024

28
Daniel Craig for Loewe (2024)

196.7K views

Jacquemus Le Bambino bag buses

25
JACQUEMUS on Instagram: "I THINK I LIKE PARIS NOW 🫠"

8.8M impressions

SKIMS White Lotus Valentine’s Day campaign

25
Kim Kardashian on Instagram: "I watched White Lotus and had to have my girls! LAUNCHING JANUARY 26: THE @SKIMS VALENTINE’S DAY SHOP. It’s back and sexier than ever, starring breakout stars and…

4.6M views

Moshions’s South Sudan Olympic Suits

23
LeBron shows love to South Sudan

Maggie Smith for Loewe

22
Jonathan Anderson on Instagram: "So proud Juergen Teller captures @LOEWE Spring Summer 2024 precollection featuring #MaggieSmith Photography @JuergenTellerStudio Creative direction…

Viktor & Rolf upside-down gowns

22
Well, life is pretty topsy-turvy these days. Why not make it couture? #Viktor&Rolf

Marc Jacobs’s Flaming Anniversary Cake

21
Marc Jacobs on Instagram: "Marc Jacobs at the office on 72 Spring Street, NY. #MJ40"

7M views

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