Viral fashion marketing: Dupe economy

Cases
6
Median Spread Score
47
Most started on
Retail33%
First post to peak
28 days

By mechanic

All104Controversy51Visible in use40Creator relay26Response chain25Transgression24Real-world spectacle23Scarcity drop21Newsjacking14Sell-out loop14Pairing12Identity badge11Resale market8Remixable template7Dupe economy6Challenge6

Stüssy 8-Ball Sherpa Fleece

56
Replying to @Karton which way round would you rock this? 🔥 #fyp #viral #streetwear #stussy

Harry Styles cardigan DIY

55
I made myself a knock off of harry styles’ jw anderson cardigan lmao #fyp #foryou #foryoupage #harrystyles

Peaked at #8

Y/Project x Jean Paul Gaultier Body Morph

47
Fashion Nova ha plagiato Jean-Paul Gaultier di nuovo

Aerie crossover leggings

42
Yes queen give us nothing (dc: @rianneneill)

3M impressions

Loewe I Told Ya Collection

42
LOEWE's page for the special-edition I TOLD YA shirts from Challengers

Kendall Jenner’s J’adore Cowboys rodeo post

37
Kendall on Instagram: "Wyoming 🤎"

More collections

Dupe economy in every industry