Viral fashion marketing: Resale market

Cases
8
Median Spread Score
42
Most started on
Retail63%
First post to peak
4 days

By mechanic

All104Controversy51Visible in use40Creator relay26Response chain25Transgression24Real-world spectacle23Scarcity drop21Newsjacking14Sell-out loop14Pairing12Identity badge11Resale market8Remixable template7Dupe economy6Challenge6

KFC x Crocs

52
KFC x Crocs Classic Clogs with fried chicken prints and drumstick charms.

2.9B impressions

Nahmias x Marty Supreme Jacket

47
Chalamet wore the orange Marty Supreme windbreaker in an official Nahmias campaign image.

MSCHF Big Red Boots

45
MSCHF

20K sold

Nike SB x Ben & Jerry’s Chunky Dunky

42
Nike SB Churns out Chunky Dunky Sneaker with Ben & Jerry's

1.4K sold

Lilly Pulitzer for Target

38
A model wore Lilly Pulitzer for Target swimwear while reclining on floral outdoor textiles.

Ludicrously capacious Burberry bag

37
imagine you’re watching the Succession premiere and you realize you have this bag in your closet

11M impressions

MSCHF x Crocs Big Red Boot (Yellow)

37
Raw results, Aug. 7, 2023

9.5M views

Gap brown hoodie revival

32
fits

More collections

Resale market in every industry