Viral movie marketing: Catchphrase

8 viral movie marketing: Catchphrase, traced from the first post to the peak with sources. 75% started on Box office. Median 19 days from first post to peak.

Cases
8
Median Spread Score
64
Most started on
Box office75%
First post to peak
19 days

By mechanic

All95Controversy54Underdog31Pairing23Response chain22Identity badge21Maker origin18Mystery & lore17Scarcity drop12Transgression12Real-world spectacle10Fandom mobilisation10Challenge8Catchphrase8Revival7Sound or audio meme6Creator relay6

The Matrix

71
Official poster for The Matrix with Neo, Trinity and Morpheus

$472.4M box office

Wicked (2024 film)

71
Wicked | Universal Pictures At Home

25B impressions

The Lego Movie

65
The Lego Movie theatrical poster

$470.8M box office

Black Panther (2018)

64
Black Panther poster: the hero crouched above a Wakandan landscape.

$1.33B box office

The Tinder Swindler

58
The Tinder Swindler Netflix poster

100M impressions

Mean Girls (2004)

52
Mean Girls 2004 theatrical poster

$130.2M box office

A Minecraft Movie First Teaser

49
A Minecraft Movie | Teaser

97.5M impressions

Napoleon Dynamite

49
Napoleon Dynamite theatrical poster

$46.1M on a $400K budget

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Catchphrase in every industry