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Collections/Viral movie marketing/Viral movie marketing: Revival
7 cases

Viral movie marketing: Revival

7 viral movie marketing: Revival, traced from the first post to the peak with sources. 100% started on Box office. Median 11 days from first post to peak.

Cases
7
Median Spread Score
73
Most started on
Box office100%
First post to peak
11 days

By mechanic

All82Controversy46Underdog28Identity badge19Response chain19Pairing18Maker origin16Mystery & lore13Scarcity drop11Transgression11Real-world spectacle9Catchphrase8Fandom mobilisation8Revival7Challenge7Sound or audio meme6Creator relay6

The Lion King (1994)

Box office · 1994

81
The Lion King presented by Disney Movies

$979.2M on a $45M budget

Jurassic Park

Box office · 1993

79
Jurassic Park theatrical poster with the red T. rex logo

$1.06B on a $60M–$63M budget

Avatar (2009)

Box office · 2009

74
Avatar poster: a Na'vi face

$2.92B box office

Deadpool & Wolverine

Box office · 2024

73
Official Deadpool & Wolverine film poster

$1.34B box office

Saltburn

Box office · 2023

71
Saltburn: poster

166M impressions

Top Gun: Maverick

Box office · 2022

67
Top Gun: Maverick: poster

$1.5B box office

Space Jam

Box office · 1996

60
Original Space Jam theatrical poster with Michael Jordan and the Looney Tunes

$1.2B revenue

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