Viral movie marketing: Fandom mobilisation

6 viral movie marketing: Fandom mobilisation, traced from the first post to the peak with sources. 67% started on Box office. Median 7 days from first post to peak.

Cases
6
Median Spread Score
55
Most started on
Box office67%
First post to peak
7 days

By mechanic

All72Controversy41Underdog26Response chain18Identity badge16Pairing16Maker origin15Mystery & lore10Transgression10Scarcity drop9Real-world spectacle9Catchphrase7Sound or audio meme6Challenge6Creator relay6Fandom mobilisation6

Five Nights at Freddy's (film)

64
Five Nights at Freddy's (film): poster

$298.3M on a $20M budget

A Star Is Born (2018)

62
Official Italian poster showing Bradley Cooper and Lady Gaga together.

$436.4M on a $35M–$36M budget

Taylor Swift: The Eras Tour

55
Taylor Swift: The Eras Tour concert film poster

$261.7M on a $15M budget

Hamilton on Disney+

55
Hamilton Disney+ poster

720.4M impressions

A Star Is Born trailer

50
A STAR IS BORN - Official Trailer 1

$436.4M on a $36M budget

Iron Lung

50
Official Iron Lung poster featuring skeletal sea creatures and the film’s title.

$51.2M on a $4M budget

More collections

Fandom mobilisation in every industry