Viral toy marketing: Dupe economy

6 viral toy marketing: Dupe economy, traced from the first post to the peak with sources. 67% started on Retail. Median 613 days from first post to peak.

Cases
6
Median Spread Score
48
Most started on
Retail67%
First post to peak
613 days

By mechanic

All32Scarcity drop18Press loop17Resale market14Controversy14Variable reward9Collectible set8Visible in use7Dupe economy6Sell-out loop6

Labubu

64
THE MONSTERS BIG INTO ENERGY Series

$2.05B revenue

Fidget spinner

59
All your questions about fidget spinners, answered | CNN

151.2K sold

Skylanders: Spyro's Adventure

48
Skylanders: Spyro's Adventure cover

$286M revenue

Tamagotchi

48
Original Tamagotchi models, Bandai

40M sold

Yu-Gi-Oh! Trading Card Game

48
The original Japanese Vol.1 booster pack, 1999

25.18B sold

Webkinz

43
Webkinz Classic promotional artwork

$100M revenue

More collections

Dupe economy in every industry