Viral toy marketing: Sell-out loop

6 viral toy marketing: Sell-out loop, traced from the first post to the peak with sources. 100% started on Retail. Median 297 days from first post to peak.

Cases
6
Median Spread Score
43
Most started on
Retail100%
First post to peak
297 days

By mechanic

All32Scarcity drop18Press loop17Resale market14Controversy14Variable reward9Collectible set8Visible in use7Dupe economy6Sell-out loop6

Skylanders: Spyro's Adventure

48
Skylanders: Spyro's Adventure cover

$286M revenue

Zhu Zhu Pets

48
Zhu Zhu Pets hamsters on colored blocks

500K sold

Nintendo amiibo

43
amiibo launch art with the first Super Smash Bros. figures

77M sold

Disney Lorcana

40
The Story Begins (Disney Lorcana TCG Teaser)

2.8B sold

Jellycat

40
Official retail product photograph of Jellycat's Amuseable Croissant Small.

52.3K derivatives

Shopkins

34
Shopkins Season 1 character art

$1B revenue

More collections

Sell-out loop in every industry