Viral toy marketing: Collectible set

8 viral toy marketing: Collectible set, traced from the first post to the peak with sources. 88% started on Retail. Median 1502 days from first post to peak.

Cases
8
Median Spread Score
53
Most started on
Retail88%
First post to peak
1502 days

By mechanic

All32Scarcity drop18Press loop17Resale market14Controversy14Variable reward9Collectible set8Visible in use7Dupe economy6Sell-out loop6

Funko Pop!

60
Conan O'Brien Pop! figures, Comic-Con exclusives, in their boxes

1B sold

Beanie Babies

58
WTTW’s image for its Beanie Baby history segment, featuring the toys and historical footage.

$200M revenue

LEGO Star Wars

53
A first-year 1999 LEGO Naboo Starfighter set

200M sold

Monster High

53
Monster High dolls Lagoona, Draculaura, Clawdeen and Frankie

$5.6B revenue

Skylanders: Spyro's Adventure

48
Skylanders: Spyro's Adventure cover

$286M revenue

Jellycat

40
Official retail product photograph of Jellycat's Amuseable Croissant Small.

52.3K derivatives

Shopkins

34
Shopkins Season 1 character art

$1B revenue

Squishmallows

29
Official Squishmallows product collection; current shop, not a recovered 2017 sales listing.

400M sold

More collections

Collectible set in every industry