Viral toy marketing: Real-world spectacle

6 viral toy marketing: Real-world spectacle, traced from the first post to the peak with sources. 33% started on YouTube. Median 23 days from first post to peak.

Cases
6
Median Spread Score
40
Most started on
YouTube33%
First post to peak
23 days

By mechanic

All43Scarcity drop24Controversy21Press loop20Resale market18Variable reward11Collectible set11Visible in use10Sell-out loop10Dupe economy9Real-world spectacle6

LEGO Technic McLaren P1: The Ultimate Challenge

53
The Ultimate Challenge with Lando Norris | LEGO Technic

15B impressions

LEGO Star Wars

42
A first-year 1999 LEGO Naboo Starfighter set

200M sold

Jellycat

40
Official retail product photograph of Jellycat's Amuseable Croissant Small.

52.3K derivatives

Pokémon x Van Gogh Museum

40
Echt zin in een dagje Van Gogh museum om Pokémon te kijken 😎😎😎

3.7M views

Pokémon TCG Prismatic Evolutions

39
Official release-day notice for the physical expansion.

4M views

Barbie: Imagine the Possibilities

31
Imagine The Possibilities | @Barbie

19M views on the career film

More collections

Real-world spectacle in every industry