WIRED

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BMW heated seats: microtransaction hell

39
Me in my BMW in the winter after refusing to pay $18 a month for heated seats

183K likes on one post

Space Jam

60
Original Space Jam theatrical poster with Michael Jordan and the Looney Tunes

$1.2B revenue

Diet Coke and Mentos experiments

41
Extreme Mentos & Diet Coke

6M views

The Great Meme Reset of 2026

36
Lessons in Meme Culture’s thumbnail showed Ugandan Knuckles under the words GREAT RESET.

22.9M views on a reset GIF

Shark FlexStyle

36
Shark FlexStyle Hair Styler | SharkNinja

700M impressions

Succession

50
Succession key art: the Roy family and company, HBO

$627.8K revenue

Hotmail’s email signup footer

35
Red Herring Hotmail Photoshoot for the original Viral Marketing article

10M+ registered subscribers

Star Wars: The Force Awakens trailers

38
Official theatrical poster, revealed before the full trailer and ticket launch.

112M plays of the final trailer

GoldenEye 007

38
Original GoldenEye 007 box art shown in Nintendo’s official rerelease announcement.

8.1M sold

Ring Fit Adventure

45
An adventure game that’s also a workout!

15.4M sold

Zombies, Run!

45
The original game’s base screen, showing the hospital and collected supplies.

500K sold

Dyson Airstrait

35
Discover the Dyson Airstrait™ straightener. A new way to straighten.

390K impressions

Susan Boyle's Britain's Got Talent audition

38
ITV misses out as Susan Boyle conquers web

120M+ YouTube views

Snapchat launch

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Snapchat on the App Store

5M users

The Lord of the Rings online trailer (2000)

40
Official Fellowship key art showing the Argonath and boats; parent-film artwork, not the Internet preview.

12M+ preview downloads

Google Pac-Man doodle

42
The Google-shaped Pac-Man maze from the official doodle page.

$120.5M hypothetical time cost

Mittens

42
Official January 2023 cat-bot launch artwork, including Mittens.

9.5M views

Second Life

34
Current Second Life promotional scene from the official product site; not a launch-era screenshot.

1M users

BookCrossing’s early travelling books

10
Spanish BookCrossing printable tracking label inviting finders to enter its BCID and pass the book on

146K registered members

Con Calma Challenge

41
Daddy Yankee & Snow - Con Calma (Video Oficial)

455M hashtag views on TikTok

Guitar Hero

39
Guitar Hero

1.5M sold

Notcoin

42
Notcoin-supplied screenshots showing the tapping screen, referral gifts and invite leaderboard.

6M players

Obama “Hope” poster

36
Official HOPE poster image on Obey Giant’s post-election sale page.

$3M revenue

Apple “Get a Mac”

36
Apple “Get a Mac”

66 US TV spots aired

Twitter at SXSW 2007

33
SXSW Web Awards Ceremony

60K daily tweets during SXSW

Tesla Model 3 reveal and reservations

39
Tesla received more than 325,000 Model 3 reservations after one week - $14B in "implied future sales"

325K reservations in week one

UTEC drinking-water billboard

36
Residents collecting water from UTEC’s humidity-condensing billboard installation. Contemporary photograph in UTEC’s February 2013 launch announcement.

3M views

PayPal referral bonus

23
PayPal logo

$14.9M in bonuses

Deadpool (2016) marketing

36
Deadpool teaser poster: the mask

$782.6M on a $58M budget

Dramatic Chipmunk

38
Dramatic Look

2M reported clicks on the clip