Viral health and fitness marketing: Response chain

Cases
9
Median Spread Score
34
Most started on
TikTok22%
First post to peak
1 days

By mechanic

All57Press loop36Controversy23Maker origin18Transgression16Newsjacking13Identity badge10Challenge10Response chain9Real-world spectacle8Visible in use7Creator relay7

Liu Genghong’s livestream workouts

46
Singer Liu scores smash hit with workout videos

200M impressions

Equinox: We Don’t Speak January

45
It’s not you, it’s January. #ItsNotFitnessItsLife

2.4B impressions

Peloton Let Yourself Go with Hudson Williams

42
Ashley Woodfolk (@ashwrites) on Threads

20M views

Healthier on Ro with Serena Williams

36
Serena Williams injects herself with a GLP-1 weight loss drug as millions watch the Super Bowl. She dances and shows off how “convenient” it is to get GLP-1s using the Ro app. She even says you can…

12M views

November Project

34
November Project members embrace exercise, one another - The Boston Globe

$319.5K revenue

Durex Annu Kapoor true-friend advertisement

29
Durex India on Instagram: "Nolan : 0, Annu Kapoor : 1 . . . . . . #Collaboration"

806.6K impressions

Calm Ad Space of Silence

27
2024 Election - Calm Silent Ad

488.1K impressions

Natalie Rose’s 3-2-8 Method

13
Ladies your body gives you signals. If your feeling burnt out and have no 🩸. Please adjust your training schedule. Join my community for daily tips #pcosfriendly #pilateslovers

1.4M views

Lather Against Ebola

0

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