Viral health and fitness marketing: Visible in use

Cases
7
Median Spread Score
35
Most started on
Open web57%
First post to peak
1461 days

By mechanic

All57Press loop36Controversy23Maker origin18Transgression16Newsjacking13Identity badge10Challenge10Response chain9Real-world spectacle8Visible in use7Creator relay7

Movember’s first international expansion

48
Early Movember participants in the foundation’s retrospective photo collage

Lunge Run Club

42
Why more single people are turning to run clubs and ditching dating apps

10M views

Tough Mudder

41
Watch The Road to World’s Toughest Mudder Video Series, Exclusively on Amazon - Tough Mudder

$70M on a $8K media spend

Peloton Bike

35
Buy a Peloton Refurbished Original Bike

$183.5M revenue

BelliWelli Daily Fiber and Probiotics Powder

31
BelliWelli powder tubs in the three Walmart launch flavors, with pink lids and fruit.

30.9K sold

Cosmic Kids Yoga

21
Squish the Fish, the first Cosmic Kids story-based yoga adventure presented by Jaime Amor.

1M users

parkrun: Bushy Park replication

10

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Visible in use in every industry