Viral health and fitness marketing: Identity badge

Cases
10
Median Spread Score
46
Most started on
Open web50%
First post to peak
918 days

By mechanic

All57Press loop36Controversy23Maker origin18Transgression16Newsjacking13Identity badge10Challenge10Response chain9Real-world spectacle8Visible in use7Creator relay7

Orangetheory Fitness

57
Orangetheory Fitness - Address: 8630 Woodbine Ave, Markham, ON L3R 4X8

3.9B impressions

Rawdawg Run Club

50
STRONG Coffee’s Rawdawg collaboration bag, shown on the official product page.

Movember’s first international expansion

48
Early Movember participants in the foundation’s retrospective photo collage

Soft hiking

48
Replying to @LousLife good question! we kind of coined the term ourselves. heres what it’s all about 🤎 #girlswhohike #hikinguk #hiketok #bestfriends #softhiking #softgirlswhohike #softlife

Liu Genghong’s livestream workouts

46
Singer Liu scores smash hit with workout videos

200M impressions

Zombies, Run!

45
The original game’s base screen, showing the hospital and collected supplies.

500K sold

Tough Mudder

41
Watch The Road to World’s Toughest Mudder Video Series, Exclusively on Amazon - Tough Mudder

$70M on a $8K media spend

Peloton Bike

35
Buy a Peloton Refurbished Original Bike

$183.5M revenue

November Project

34
November Project members embrace exercise, one another - The Boston Globe

$319.5K revenue

Bikini Body Guides

20
Sweat with Kayla: The 2015 Fitness App MVP | PixelForce

More collections

Identity badge in every industry