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Collections/Viral health and fitness marketing/Viral health and fitness marketing: Real-world spectacle
8 cases

Viral health and fitness marketing: Real-world spectacle

Cases
8
Median Spread Score
42
Most started on
Open web50%
First post to peak
204 days

By mechanic

All57Press loop36Controversy23Maker origin18Transgression16Newsjacking13Identity badge10Challenge10Response chain9Real-world spectacle8Visible in use7Creator relay7

Rawdawg Run Club

Open web · 2024

50
STRONG Coffee’s Rawdawg collaboration bag, shown on the official product page.

Frida’s Breast Milk Ice Cream Campaign

Instagram · 2025

47
‘Breast milk ice cream’ now available: What’s really inside

7.8B impressions

LEAD FROM BEHIND: Ryan Reynolds and Rob McElhenney

YouTube · 2022

44
Rob & Ryan Lead From Behind

3.3B impressions

Lunge Run Club

Retail · 2024

42
Why more single people are turning to run clubs and ditching dating apps

10M views

November Project

Open web · 2012

34
November Project members embrace exercise, one another - The Boston Globe

$319.5K revenue

The Color Run

Open web · 2012

29
The Color Run (Vilnius)

1M impressions

Running Flan Club

Open web · 2024

14
Running Flan Club on Instagram: "Beaucoup de nouveaux ET beaux sourires sur cette édition #9 du RFC, encore merci 👻 On a le cœur tout plein de flans et on a hâte de vous revoir samedi prochain 🫶🏼…

bungeeWORKOUT

Retail · 2016

10
We tried bungee fitness and it's unlike any workout we've done before

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