Viral health and fitness marketing: Newsjacking

Cases
13
Median Spread Score
37
Most started on
Instagram31%
First post to peak
5 days

By mechanic

All57Press loop36Controversy23Maker origin18Transgression16Newsjacking13Identity badge10Challenge10Response chain9Real-world spectacle8Visible in use7Creator relay7

Aspercreme: The 58 Year Old Freshman

46
Aspercreme on Instagram: "You lose something when you age. The ability to give a damn about what anybody else thinks. @cillo.tom #NIL #Ad #AspercremePartner"

1.13B impressions

PE with Joe

45
P.E with Joe | Monday 23rd March 2020

7.2M views

Durex: 18 Years. 2 Virgins.

44
Durex India on Instagram: "First times are always special! Who are you rooting for? #Durex #DurexIndia #Finals"

LEAD FROM BEHIND: Ryan Reynolds and Rob McElhenney

44
Rob & Ryan Lead From Behind

3.3B impressions

Unisom: Don't Sleep on Saquon

43
Official Unisom SleepTabs product packaging.

1.9B impressions

Peloton: Such a Great App

38
We love all our Members...even those who observe interesting holidays #NationalNudeDay

400K views

Dame’s Trump Tariff Surcharge

37
Yes, there’s a “Trump Tariff Surcharge” in our checkout. | Alexandra Fine

Manforce DOT AI

31
Manforce Condoms on Instagram: "Introducing the new era of pleasure and protection with the world’s first AI-powered condom - Manforce DOT AI. Coming Soon. #ManforceDotAI #TheFutureOfPleasure…

Phexxi’s Unhinged Microfeminism Post

29
Original microfeminism prompt over a selfie of a person wearing sunglasses; image supplied by TikTok’s official embed.

12.9M views

Calm Ad Space of Silence

27
2024 Election - Calm Silent Ad

488.1K impressions

The Best Place in the World to Have Herpes

27
Make New Zealand The Best Place In The World To Have Herpes - An Introduction

22.4M impressions

Julie: Your Friends with Benefits

26
Two women argued over the last box of Julie, comparing reasons they could not have a baby with their partners.

9.4M views

Nature Made Pickle-Flavored Multivitamin Gummies

13
Introducing our first-ever pickle-flavored gummy multivitamin, the Official Vitamin of @USA Pickleball! Are you down to try it? Click our link in bio to get yours and tell us – are you #ProPickle or…

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Newsjacking in every industry