Viral health and fitness marketing: Maker origin

Cases
18
Median Spread Score
40
Most started on
Open web28%
First post to peak
489 days

By mechanic

All57Press loop36Controversy23Maker origin18Transgression16Newsjacking13Identity badge10Challenge10Response chain9Real-world spectacle8Visible in use7Creator relay7

Scientific 7-Minute Workout

72
The guided workout screen in Stuart Hall's derivative app.

$10K revenue

Orangetheory Fitness

57
Orangetheory Fitness - Address: 8630 Woodbine Ave, Markham, ON L3R 4X8

3.9B impressions

Rawdawg Run Club

50
STRONG Coffee’s Rawdawg collaboration bag, shown on the official product page.

Soft hiking

48
Replying to @LousLife good question! we kind of coined the term ourselves. heres what it’s all about 🤎 #girlswhohike #hikinguk #hiketok #bestfriends #softhiking #softgirlswhohike #softlife

Yoga with Adriene

45
Yoga With Adriene - Introduction

$98K revenue

Zombies, Run!

45
The original game’s base screen, showing the hospital and collected supplies.

500K sold

Tough Mudder

41
Watch The Road to World’s Toughest Mudder Video Series, Exclusively on Amazon - Tough Mudder

$70M on a $8K media spend

Goat yoga

40
Warrior pose does not intimidate this kid.

71.5M impressions

Plogging

40
FUNK9730

November Project

34
November Project members embrace exercise, one another - The Boston Globe

$319.5K revenue

Hot Girl Walk

29
#greenscreen literally my best glow up advice in 45s follow if you wanna hear my whole journey #advice

Peaked at #1

Specsavers: The Misheard Version

28
Rick Astley playing guitar in the studio, from Tangerine’s campaign case study.

Julie: Your Friends with Benefits

26
Two women argued over the last box of Julie, comparing reasons they could not have a baby with their partners.

9.4M views

Cozy cardio

23
productive morning ☀️ #routine #workout #cardio #weightloss #fyp #fy #kardashians #fitspo #morningroutine

Cosmic Kids Yoga

21
Squish the Fish, the first Cosmic Kids story-based yoga adventure presented by Jaime Amor.

1M users

Running Flan Club

14
Running Flan Club on Instagram: "Beaucoup de nouveaux ET beaux sourires sur cette édition #9 du RFC, encore merci 👻 On a le cœur tout plein de flans et on a hâte de vous revoir samedi prochain 🫶🏼…

POUND Rockout. Workout.

12
Smack That Fat

parkrun: Bushy Park replication

10

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