Viral health and fitness marketing: Press loop

Cases
36
Median Spread Score
38
Most started on
Instagram22%
First post to peak
26 days

By mechanic

All57Press loop36Controversy23Maker origin18Transgression16Newsjacking13Identity badge10Challenge10Response chain9Real-world spectacle8Visible in use7Creator relay7

Scientific 7-Minute Workout

72
The guided workout screen in Stuart Hall's derivative app.

$10K revenue

Ashton Hall’s Morning Routine

66
Ashton Hall on Instagram: "Day 191 of the morning routine that changed my life. 3:50am to 9:30am Sin lives late at night.. if you’re dealing with a weak mind, bad decisions, or lack of productivity…

741M views

Soft hiking

48
Replying to @LousLife good question! we kind of coined the term ourselves. heres what it’s all about 🤎 #girlswhohike #hikinguk #hiketok #bestfriends #softhiking #softgirlswhohike #softlife

Frida’s Breast Milk Ice Cream Campaign

47
‘Breast milk ice cream’ now available: What’s really inside

7.8B impressions

Liu Genghong’s livestream workouts

46
Singer Liu scores smash hit with workout videos

200M impressions

Equinox: We Don’t Speak January

45
It’s not you, it’s January. #ItsNotFitnessItsLife

2.4B impressions

PE with Joe

45
P.E with Joe | Monday 23rd March 2020

7.2M views

Yoga with Adriene

45
Yoga With Adriene - Introduction

$98K revenue

Durex: 18 Years. 2 Virgins.

44
Durex India on Instagram: "First times are always special! Who are you rooting for? #Durex #DurexIndia #Finals"

LEAD FROM BEHIND: Ryan Reynolds and Rob McElhenney

44
Rob & Ryan Lead From Behind

3.3B impressions

The Great Lock-In of 2025

43
Ts was legendary take me back😭 #fyp #typeshyt #shmeat27

5.8M views

Unisom: Don't Sleep on Saquon

43
Official Unisom SleepTabs product packaging.

1.9B impressions

Peloton Let Yourself Go with Hudson Williams

42
Ashley Woodfolk (@ashwrites) on Threads

20M views

75 Hard

40
75HARD: A 75-Day Tactical Guide For Winning The War With Yourself, with Andy Frisella - MFCEO290

Peaked at #4

Goat yoga

40
Warrior pose does not intimidate this kid.

71.5M impressions

Plogging

40
FUNK9730

Specsavers wrong-city airport welcome signs

39
Specsavers Welcome to Melbourne billboard on a road at Sydney Airport.

97.2M impressions

Peloton: Such a Great App

38
We love all our Members...even those who observe interesting holidays #NationalNudeDay

400K views

Healthier on Ro with Serena Williams

36
Serena Williams injects herself with a GLP-1 weight loss drug as millions watch the Super Bowl. She dances and shows off how “convenient” it is to get GLP-1s using the Ro app. She even says you can…

12M views

Taylor Swift Treadmill Strut

32
@allie bennett 36 minutes of pure bangers - this might be the best workout i’ve ever created🕺🏻let me know if you try it out!! #treadmillstrut #taylorswift #workout #hotgirlwalk #12330

3M views

BelliWelli Daily Fiber and Probiotics Powder

31
BelliWelli powder tubs in the three Walmart launch flavors, with pink lids and fruit.

30.9K sold

Manforce DOT AI

31
Manforce Condoms on Instagram: "Introducing the new era of pleasure and protection with the world’s first AI-powered condom - Manforce DOT AI. Coming Soon. #ManforceDotAI #TheFutureOfPleasure…

Hims & Hers: Sick of the System

30
Hims & Hers Big Game Commercial: “Sick of the System”

Durex Annu Kapoor true-friend advertisement

29
Durex India on Instagram: "Nolan : 0, Annu Kapoor : 1 . . . . . . #Collaboration"

806.6K impressions

Phexxi’s Unhinged Microfeminism Post

29
Original microfeminism prompt over a selfie of a person wearing sunglasses; image supplied by TikTok’s official embed.

12.9M views

The Color Run

29
The Color Run (Vilnius)

1M impressions

Specsavers: The Misheard Version

28
Rick Astley playing guitar in the studio, from Tangerine’s campaign case study.

Calm Ad Space of Silence

27
2024 Election - Calm Silent Ad

488.1K impressions

The Best Place in the World to Have Herpes

27
Make New Zealand The Best Place In The World To Have Herpes - An Introduction

22.4M impressions

Chloe Ting Two Week Shred Challenge

24
Do This Everyday To Lose Weight | 2 Weeks Shred Challenge

Cozy cardio

23
productive morning ☀️ #routine #workout #cardio #weightloss #fyp #fy #kardashians #fitspo #morningroutine

Cosmic Kids Yoga

21
Squish the Fish, the first Cosmic Kids story-based yoga adventure presented by Jaime Amor.

1M users

Silent walking

21
my favorite health “hack” is a morning walk even if it’s only for a few minutes 🚶🏼‍♀️silent walks are the best if you can do them 🫣

500K views

Grüns Superfood Gummies

20
Grüns is now at all 400+ Sprouts locations! Just in time for the New Year. I'm grateful to our partners at Sprouts who have leaned in and given us this opportunity. We hear it's flying off…

Running Flan Club

14
Running Flan Club on Instagram: "Beaucoup de nouveaux ET beaux sourires sur cette édition #9 du RFC, encore merci 👻 On a le cœur tout plein de flans et on a hâte de vous revoir samedi prochain 🫶🏼…

Lather Against Ebola

0

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