Viral health and fitness marketing: Challenge

Cases
10
Median Spread Score
41
Most started on
TikTok40%
First post to peak
549 days

By mechanic

All57Press loop36Controversy23Maker origin18Transgression16Newsjacking13Identity badge10Challenge10Response chain9Real-world spectacle8Visible in use7Creator relay7

Movember’s first international expansion

48
Early Movember participants in the foundation’s retrospective photo collage

Liu Genghong’s livestream workouts

46
Singer Liu scores smash hit with workout videos

200M impressions

Yoga with Adriene

45
Yoga With Adriene - Introduction

$98K revenue

The Great Lock-In of 2025

43
Ts was legendary take me back😭 #fyp #typeshyt #shmeat27

5.8M views

Tough Mudder

41
Watch The Road to World’s Toughest Mudder Video Series, Exclusively on Amazon - Tough Mudder

$70M on a $8K media spend

75 Hard

40
75HARD: A 75-Day Tactical Guide For Winning The War With Yourself, with Andy Frisella - MFCEO290

Peaked at #4

Hot Girl Walk

29
#greenscreen literally my best glow up advice in 45s follow if you wanna hear my whole journey #advice

Peaked at #1

Chloe Ting Two Week Shred Challenge

24
Do This Everyday To Lose Weight | 2 Weeks Shred Challenge

Natalie Rose’s 3-2-8 Method

13
Ladies your body gives you signals. If your feeling burnt out and have no 🩸. Please adjust your training schedule. Join my community for daily tips #pcosfriendly #pilateslovers

1.4M views

Lather Against Ebola

0

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