Viral movie marketing: Newsjacking

6 viral movie marketing: Newsjacking, traced from the first post to the peak with sources. 50% started on Box office. Median 9 days from first post to peak.

Cases
6
Median Spread Score
59
Most started on
Box office50%
First post to peak
9 days

By mechanic

All98Controversy55Underdog32Pairing24Response chain22Identity badge21Maker origin18Mystery & lore17Scarcity drop12Transgression12Real-world spectacle10Fandom mobilisation10Challenge8Catchphrase8Revival7Sound or audio meme6Newsjacking6Creator relay6

Bad Moms

68
Bad Moms: poster

$183.9M box office

F1 The Movie

65
F1 The Movie poster with Brad Pitt, Damson Idris and the cast.

$634.1M box office

Cocaine Bear

59
Cocaine Bear | Universal Pictures At Home

$90M box office

JibJab "This Land"

52
JibJab's own This Land illustration from its company history.

65M on a 130K followers at seed

Johanne Sacreblu

42
JOHANNE SACREBLU "el musical" un homenaje a EMILIA PEREZ

3M views

Game of Chairs

34
Sesame Street: Game of Chairs (Game of Thrones Parody)

1.7M views

More collections

Newsjacking in every industry