Viral tech marketing: Real-world spectacle

Cases
6
Median Spread Score
44
Most started on
YouTube50%
First post to peak
1 days

By mechanic

All71Controversy41Shareable output33Pairing16Maker origin15Newsjacking13Dupe economy9Response chain7Creator relay7Underdog6Visible in use6Real-world spectacle6

Husqvarna: DOOM Mowers

53
HUSQVARNA x DOOM

3.8B impressions

Robert Downey Jr. Delivers a Real Bionic Arm

49
Microsoft video of Robert Downey Jr. giving Alex Pring an Iron Man-themed arm made by Limbitless Solutions.

2B impressions

Falcon Heavy’s Starman

44

Back Market: Hack Market

43
Back Market - Hack Market (ENG)

100M impressions

ROC by Ronaldo: Cristiano Ronaldo in Disguise

43
51M views · 523 reactions | People are going to think that I’m crazy! #LIVELIFELOUD Click here to check out my new brand at ebay.com/roc | Cristiano Ronaldo

Peaked at #1

Apple Vision Pro in public

39
Think different. #applevisionpro

87.2M impressions

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Real-world spectacle in every industry