Viral tech marketing: Pairing

Cases
16
Median Spread Score
42
Most started on
App stores50%
First post to peak
64 days

By mechanic

All71Controversy41Shareable output33Pairing16Maker origin15Newsjacking13Dupe economy9Response chain7Creator relay7Underdog6Visible in use6Real-world spectacle6

DeepSeek AI Assistant

58
Official DeepSeek app screenshot from its app announcement.

23M downloads a month

Anthropic (Claude): A Time and a Place

55
Ads are coming to AI. But not to Claude. Keep thinking.

8.3B impressions

Periscope

53
The Periscope video streaming site logo is displayed on the screen of an Apple Inc. iPhone in this arranged photograph taken in London, U.K., on Friday, May, 15, 2015. Facebook Inc. reached a deal…

4.3M users

Bluesky surge

48
Bluesky’s generated share card for Emily’s Starter Pack.

3.5M users

Character.AI mobile app

45
Official launch graphic showing the Character.AI mobile interface and app-store badges.

22M users

Samsung: UnCrush

44
Creativity cannot be crushed | Samsung

61M impressions

Android: Friends Furever

42
An animal-friendship montage set to Roger Miller’s Oo-De-Lally from Robin Hood.

Peaked at #1

Apple Welcome Home

42
A HomePod film in which FKA twigs danced through an expanding apartment to Anderson .Paak.

Peaked at #1

Artisto

40
After initial success in Russia, neural network-inspired apps Artisto and Prisma become international hits

1.3M users

Shuffles

40
Official Shuffles screenshot showing animated collage examples and image cutouts.

500K downloads a month

Rabbit R1

40
Introducing r1

40M impressions

Polly

38
Second Polly app screenshot supplied in its Product Hunt gallery

20M users

Gas app

36
Gas: The social app for teens designed to spread positivity | Fox Business Video

$11M revenue

Lapse (2023 relaunch)

29
Lapse social photo-journal screens supplied with its funding announcement.

$0 revenue

Samsung Galaxy S5 Ice Bucket Challenge

18

4M views

Byte

12

Peaked at #1

More collections

Pairing in every industry