Viral tech marketing: Response chain

Cases
7
Median Spread Score
42
Most started on
X71%
First post to peak
10 days

By mechanic

All71Controversy41Shareable output33Pairing16Maker origin15Newsjacking13Dupe economy9Response chain7Creator relay7Underdog6Visible in use6Real-world spectacle6

Colossal's Dire Wolf Announcement

69
SOUND ON. You’re hearing the first howl of a dire wolf in over 10,000 years. Meet Romulus and Remus—the world’s first de-extinct animals, born on October 1, 2024. The dire wolf has been extinct for…

120B impressions

Someday

55
Pedro Pascal in Apple’s Someday film, from the agency’s ADC Awards entry.

40M views

Apple Welcome Home

42
A HomePod film in which FKA twigs danced through an expanding apartment to Anderson .Paak.

Peaked at #1

IKEA Exploding Box AI Concept

42
Finally got round to testing Veo 3 for ads- IKEA (inspo ad) Prompt below👇

Kim Kardashian: Meet My New Friend

42
meet my new friend 🦾🤖 @Tesla

11.8M views

Humane AI Pin

35
I love AI, but I won't be buying the Humane AI pin for $699. The laser display doesn't look great and the camera quality is subpar. I don't want to walk around with it on my chest all the time. It…

$9M revenue

Friend pendant subway campaign

33
vandalized friend ad, totally saw that one coming

25.9M impressions

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Response chain in every industry