Viral tech marketing: Dupe economy

Cases
9
Median Spread Score
50
Most started on
App stores67%
First post to peak
22 days

By mechanic

All71Controversy41Shareable output33Pairing16Maker origin15Newsjacking13Dupe economy9Response chain7Creator relay7Underdog6Visible in use6Real-world spectacle6

ChatGPT

73
Current official ChatGPT iOS screenshot from OpenAI’s Apple App Store listing.

100M users

DeepSeek AI Assistant

58
Official DeepSeek app screenshot from its app announcement.

23M downloads a month

EPIK AI Yearbook

53
How I wish this was my college yearbook creative photos 😅 #photodumps #yearbookAIphotos #AI #epikapp #yearbooktrend #fyp #viral

Peaked at #1

Locket Widget

52
Official Locket graphic showing friends’ photos inside the home-screen widget

10M downloads a month

BeReal

50
Current official App Store screenshot showing BeReal’s paired front-and-back camera photo.

20M users

Lensa Magic Avatars

44
We've launched something really cool! 🚀 Now you can generate mind-blowing personal avatars with Stable diffusion + Dream booth in a few taps in our app Lensa. It also costs just $2.99 per pack!😃…

$29.3M revenue

Instafest

40
Official screenshot of Instafest’s later iPhone app and its festival-poster interface.

6M users

Polly

38
Second Polly app screenshot supplied in its Product Hunt gallery

20M users

Gas app

36
Gas: The social app for teens designed to spread positivity | Fox Business Video

$11M revenue

More collections

Dupe economy in every industry