Viral tech marketing: Newsjacking

Cases
13
Median Spread Score
44
Most started on
X31%
First post to peak
6 days

By mechanic

All71Controversy41Shareable output33Pairing16Maker origin15Newsjacking13Dupe economy9Response chain7Creator relay7Underdog6Visible in use6Real-world spectacle6

Apple Three Minutes

58
An iPhone X-shot film about a train attendant’s brief Chinese New Year reunion with her son.

40M views

Anthropic (Claude): A Time and a Place

55
Ads are coming to AI. But not to Claude. Keep thinking.

8.3B impressions

Clubhouse

55
Andreessen Horowitz Wins VC Sweepstakes To Back Clubhouse, Voice App Still In Beta, At $100 Million Valuation

9.6M downloads a month

Husqvarna: DOOM Mowers

53
HUSQVARNA x DOOM

3.8B impressions

MSQRD

53
Frame from MSQRD’s official demo showing a live animal mask and the camera controls.

14M users

Orange: WoMen's Football

50
Vous avez aimé cette vidéo ? Et bien surprise surprise, c'est du football féminin. Regardez et attendez la 45e seconde : contre-pied parfait, allez les Bleues !

2B impressions

Remove the new Snapchat Update

44
1,248,801 people signed and won this petition

Samsung: UnCrush

44
Creativity cannot be crushed | Samsung

61M impressions

Back Market: Hack Market

43
Back Market - Hack Market (ENG)

100M impressions

MapQuest's Lake Ontario stance

40
We’re not changing it.

Peaked at #1

Color Widgets

33
Color Widgets on the App Store

$155K revenue

Samsung Galaxy S5 Ice Bucket Challenge

18

4M views

Byte

12

Peaked at #1

More collections

Newsjacking in every industry