Viral tech marketing: Maker origin

Cases
15
Median Spread Score
40
Most started on
App stores53%
First post to peak
122 days

By mechanic

All71Controversy41Shareable output33Pairing16Maker origin15Newsjacking13Dupe economy9Response chain7Creator relay7Underdog6Visible in use6Real-world spectacle6

Houseparty

61
The Houseparty screen for connecting a Fortnite account.

28M downloads a month

Locket Widget

52
Official Locket graphic showing friends’ photos inside the home-screen widget

10M downloads a month

Spotify Pie

48
Darren Huang’s Spotify Pie, with genre slices and ranked favorite artists.

Lovable

46
Current Lovable dashboard with the prompt field and project cards, from the official documentation

$600M revenue

Remove the new Snapchat Update

44
1,248,801 people signed and won this petition

Cluely launch

43
Cluely is out. cheat on everything.

Apple Welcome Home

42
A HomePod film in which FKA twigs danced through an expanding apartment to Anderson .Paak.

Peaked at #1

Instafest

40
Official screenshot of Instafest’s later iPhone app and its festival-poster interface.

6M users

Peach

39
Official Peach App Store screenshot showing the social app interface.

Peaked at #9

Gas app

36
Gas: The social app for teens designed to spread positivity | Fox Business Video

$11M revenue

NGL app

34
Official NGL App Store screenshot showing a question card shared over an Instagram Story.

125M users

David's Disposable

33
Dispo 2.0

Peaked at #1

Lapse (2023 relaunch)

29
Lapse social photo-journal screens supplied with its funding announcement.

$0 revenue

Byte

12

Peaked at #1

Linux’s announcement and contributor response

10

More collections

Maker origin in every industry