Viral tech marketing: Shareable output

Cases
33
Median Spread Score
40
Most started on
App stores52%
First post to peak
48 days

By mechanic

All71Controversy41Shareable output33Pairing16Maker origin15Newsjacking13Dupe economy9Response chain7Creator relay7Underdog6Visible in use6Real-world spectacle6

ChatGPT

73
Current official ChatGPT iOS screenshot from OpenAI’s Apple App Store listing.

100M users

EPIK AI Yearbook

53
How I wish this was my college yearbook creative photos 😅 #photodumps #yearbookAIphotos #AI #epikapp #yearbooktrend #fyp #viral

Peaked at #1

MSQRD

53
Frame from MSQRD’s official demo showing a live animal mask and the camera controls.

14M users

BeReal

50
Current official App Store screenshot showing BeReal’s paired front-and-back camera photo.

20M users

FaceApp aging challenge

50
‎فهد العليوة‎ on Instagram: "challenge accepted! 😅 #agechallenge"

180K derivatives

Nano Banana

49
Google’s examples of Nano Banana figurines, retro portraits and other image trends.

Peaked at #1

Bluesky surge

48
Bluesky’s generated share card for Emily’s Starter Pack.

3.5M users

Spotify Pie

48
Darren Huang’s Spotify Pie, with genre slices and ranked favorite artists.

iOS 14 home-screen customization

46
Reply to @an.elementopqrs #ios14 #ios14update #iphonetricks #iphonehack #ios14homescreen #learnontiktok

6.2M impressions

Character.AI mobile app

45
Official launch graphic showing the Character.AI mobile interface and app-store badges.

22M users

Reface

45
The Viral Reface App Could Make Our Deepfake Problem Worse

20M users

Acapella from PicPlayPost

44
Acapella from PicPlayPost App Store listing, Mixcord

7M users

Lensa Magic Avatars

44
We've launched something really cool! 🚀 Now you can generate mind-blowing personal avatars with Stable diffusion + Dream booth in a few taps in our app Lensa. It also costs just $2.99 per pack!😃…

$29.3M revenue

Sarahah

44
The app has become popular with users of Snapchat

Peaked at #1

Poparazzi

42
Poparazzi camera, photo feed and friends-created profile, supplied in the Luciq customer case study.

4M users

NewProfilePic

41
Post by @BeardedGenius on X

Peaked at #1

Artisto

40
After initial success in Russia, neural network-inspired apps Artisto and Prisma become international hits

1.3M users

Dropbox’s two-sided referral rewards

40
Drew Houston’s 2010 slide explaining Dropbox’s two-sided referral incentive

MapQuest's Lake Ontario stance

40
We’re not changing it.

Peaked at #1

Shuffles

40
Official Shuffles screenshot showing animated collage examples and image cutouts.

500K downloads a month

Peach

39
Official Peach App Store screenshot showing the social app interface.

Peaked at #9

Bondee

38
スマホ向けメタバースSNS『Bondee ボンディー』 日本で初めてのPOP UP！ 4/24～5/7までのイベント開催レポート

Peaked at #1

Deep Nostalgia

38
MyHeritage’s official Deep Nostalgia animation demonstration.

Peaked at #1

Polly

38
Second Polly app screenshot supplied in its Product Hunt gallery

20M users

Arc Browser

35
Goodbye, waitlist. Hello, Arc 1.0. Download now: 🔗 in bio

250K impressions

Hotmail’s email signup footer

35

HubSpot’s free Website Grader

35
First page of HubSpot’s March 2007 Website Grader report with score and recommendations

NGL app

34
Official NGL App Store screenshot showing a question card shared over an Instagram Story.

125M users

Color Widgets

33
Color Widgets on the App Store

$155K revenue

Friend pendant subway campaign

33
vandalized friend ad, totally saw that one coming

25.9M impressions

Lapse (2023 relaunch)

29
Lapse social photo-journal screens supplied with its funding announcement.

$0 revenue

Ditty

23
FunBITS: Send Your Friends a Ditty - TidBITS

Peaked at #1

Avatarify

0
马云、马斯克齐唱“蚂蚁呀嘿”，这股风潮你跟上了吗？

Peaked at #1

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