Viral tech marketing: Visible in use

Cases
6
Median Spread Score
40
Most started on
YouTube33%
First post to peak
10 days

By mechanic

All71Controversy41Shareable output33Pairing16Maker origin15Newsjacking13Dupe economy9Response chain7Creator relay7Underdog6Visible in use6Real-world spectacle6

Someday

55
Pedro Pascal in Apple’s Someday film, from the agency’s ADC Awards entry.

40M views

Robert Downey Jr. Delivers a Real Bionic Arm

49
Microsoft video of Robert Downey Jr. giving Alex Pring an Iron Man-themed arm made by Limbitless Solutions.

2B impressions

Dropbox’s two-sided referral rewards

40
Drew Houston’s 2010 slide explaining Dropbox’s two-sided referral incentive

Rabbit R1

40
Introducing r1

40M impressions

Apple Vision Pro in public

39
Think different. #applevisionpro

87.2M impressions

Hotmail’s email signup footer

35

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Visible in use in every industry