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Library/Product/The original iPhone
Grade B25 sourcesHIS-01443

The original iPhone

Product · 2007 · Notable

48Editable slideCertificate

Apple's first iPhone reached a million reported sales after queues and TV coverage.

First-generation 8GB iPhone photographed by Carl Berkeley; CC BY-SA 2.0.
Carl Berkeley
A vector render of the 1st generation iPhone.
Rafael Fernandez / CC BY-SA 4.0 / Wikimedia Commons
Watch a lucky YouTuber unbox an original, sealed iPhone
Macworld

Spread Score

How it works
ReachNo data yetContagion35Breadth60Velocity34Longevity6548

Numbers

Seed to milestone
2 months
Jun 29 ’07 to Sep 9 ’07
Platforms
5
Started on Retail
Origin
Mixed
Technology

Mechanics

  • Press loopPrimary
  • Scarcity drop
  • Platform jump
  • Controversy
  • Pairing

How it spread

Trace the origin

Apple unveiled iPhone in January and sold it in June. Queues, reviews, forums and videos carried the launch beyond buyers. A September price cut prompted complaints and store credit; Apple reported a million sales by September 9.

Documented milestone; not a measured attention peak.

Google searchesJun ’06Mar ’07JulSepNovMar ’08OctFeb ’12Sep ’15Apr ’19Oct ’22Oct ’23MilestonePressTVRetailOpen webYouTube
PressTVRetailOpen webYouTube

17 more events on this chart

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Timeline (20)

  1. January 2007

    Steve Jobs / Apple precursor · Jan 9 ’07

    Jobs unveiled iPhone at Macworld; WIRED reported Apple shares rose nearly 8% that day.[1][2]

    Open the first post ↗

  2. June 2007

    Apple precursor · Jun 3 ’07

    Apple aired TV ads during 60 Minutes that announced the June 29 sale date.[3]

  3. Macworld precursor · Jun 5 ’07

    Macworld compared the HTC Touch with iPhone under the headline "iPhone killer?".[4]

  1. precursor · Jun 26 ’07

  2. seed · Jun 29 ’07

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Why it worked

Do this

  1. 1
  2. 2
  3. 3

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Origin
Mixed
Sector
Technology
Region
US
Reported figure
—
Evidence
Grade B

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How the next thing spread, the week it does.