Viral moments: Sell-out loop

6 viral moments: Sell-out loop, traced from the first post to the peak with sources. 67% started on X. Median 5 days from first post to peak.

Cases
6
Median Spread Score
43
Most started on
X67%
First post to peak
5 days

By mechanic

All117Controversy69Response chain49Real-world spectacle39Creator relay24Transgression24Scarcity drop14Political adoption13Visible in use13Underdog13Resale market12Pairing11Identity badge9Newsjacking8Mystery & lore8Sell-out loop6

Messi joins Inter Miami

55
Inter Miami's Bienvenido Messi signing graphic

Peaked at #1

The Michelob Guy

52
No cell phone. Just a man watching Tiger with a Michelob Ultra.

250M impressions

Four Seasons Total Landscaping Press Conference

43
The rear of Four Seasons Total Landscaping in June 2024, photographed from Melrose Street.

$1.5M revenue

Starbucks x Stanley Winter Pink Quencher

38
shes so much prettier in person omg 🎀🥹 #stanleycup #stanley #stanleystarbucks #stanleystarbuckscollab #targetstarbucks #myfirststanley #shesperfect #pinkstanley #fyp #fypシ @Stanley 1913 @Starbucks…

38 sold

Oatly barista shortage

33
Oatly Barista Edition carton

Benito Antonio x Zara

30
Bad Bunny llega a Zara de Plaza Las Américas y transforman la tienda para el lanzamiento de su colección 🇵🇷

178.6K views

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Sell-out loop in every industry