Viral products: Identity badge

Cases
12
Median Spread Score
35
Most started on
Open web42%
First post to peak
35 days

By mechanic

All91Press loop61Platform jump58Scarcity drop51Sell-out loop41Visible in use40Controversy29Dupe economy18Creator relay18Resale market14Response chain13Identity badge12Maker origin10Transgression9Mystery & lore8Pairing7Newsjacking6

e.l.f. x Dunkin' Makeup Collection

60
When @Mikayla Nogueira says the e.l.f. x Dunkin collection is literally iconic 😩💋 #elfxdunkin #elfcosmetics

5B impressions

Nahmias x Marty Supreme Jacket

47
Chalamet wore the orange Marty Supreme windbreaker in an official Nahmias campaign image.

NYX Nicolandria Lip Combo

44
Love Island USA: Get Olandria's Viral NYX Lip Combo!

Stanley Quencher H2.0 FlowState Tumbler

44
Adventure Quencher H2.0 Travel Tumbler | 40 oz | Stanley

59.6M impressions

The Fleabag Jumpsuit

38
Love’s black backless Fleabag jumpsuit with a keyhole front and wide legs.

500 sold

Peloton Bike

35
Buy a Peloton Refurbished Original Bike

$183.5M revenue

Schwinn Stranger Things Mike's Bike

35
PHONE LINES ARE NOW OPEN! Turn your bike collection upside down with one of the @Stranger_Things limited edition Schwinn bikes. Call 1-800-SCHWINN today to place your order. See our post on Facebook…

127M impressions

Gap x LoveShackFancy

34
Official Gap x LoveShackFancy image grid showing the collection.

9.8M impressions

IKEA x Gustaf Westman VINTERFINT

32
Official IKEA photograph of Westman’s winter tableware collection.

Fazit Glitter Freckle Patches

27
Gold Glitter Freckles Makeup Patches

$1M revenue

Beautiful Drew Chair

20
The Drew Chair by Beautiful™

Plufl Human Dog Bed Reveal

20
TikTok video by @weareplufl

$1M revenue

More collections

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