Viral products: Mystery & lore

Cases
8
Median Spread Score
38
Most started on
Open web63%
First post to peak
2 days

By mechanic

All91Press loop61Platform jump58Scarcity drop51Sell-out loop41Visible in use40Controversy29Dupe economy18Creator relay18Resale market14Response chain13Identity badge12Maker origin10Transgression9Mystery & lore8Pairing7Newsjacking6

Rhode x Krispy Kreme Strawberry Glaze

44
Hailey Rhode Bieber on Instagram: "STRAWBERRY GLAZE DAY!!!!!!!!!Feeling over the moon today🍓❤️ thank you thank you thank you!"

Rhode Peptide Lip Shape

39
Hailey Bieber's rhode launches contouring lip shaper: 'I have been teasing them for the longest time'

Skims Ultimate Pierced Nipple Bra

38
SKIMS on Instagram: "Coming May 22: The Ultimate Pierced Nipple Bra. Our sexiest bra gets even hotter with a faux nipple piercing design so you can get the ‘Ooo’ without the ouch! Carolina wears the…

Yangwang U8 Reveal Demonstrations

38
BYD to officially unveil its premium Yangwang brand and first model on Jan 5

408 sold

Glow Recipe Hue Drops

32
Glow Recipe Watermelon Glow Niacinamide Hue Drops

$300K revenue

Rhode Pocket Blush

28
Official campaign image showing Pocket Blush in Piggy applied to cheeks.

1.2K derivatives

Pat McGrath Labs Gold 001

17
@patmcgrathreal on Instagram: "Golden hour with these golden girls... A selfie moment after applying #Gold001 at @voguemagazine event #pattakesparis ✨✨✨"

1K sold

Nature Made Pickle-Flavored Multivitamin Gummies

13
Introducing our first-ever pickle-flavored gummy multivitamin, the Official Vitamin of @USA Pickleball! Are you down to try it? Click our link in bio to get yours and tell us – are you #ProPickle or…

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