Viral products: Visible in use

Cases
40
Median Spread Score
38
Most started on
Retail57%
First post to peak
68 days

By mechanic

All91Press loop61Platform jump58Scarcity drop51Sell-out loop41Visible in use40Controversy29Dupe economy18Creator relay18Resale market14Response chain13Identity badge12Maker origin10Transgression9Mystery & lore8Pairing7Newsjacking6

Labubu

64
THE MONSTERS BIG INTO ENERGY Series

$2.05B revenue

e.l.f. x Dunkin' Makeup Collection

60
When @Mikayla Nogueira says the e.l.f. x Dunkin collection is literally iconic 😩💋 #elfxdunkin #elfcosmetics

5B impressions

Stüssy 8-Ball Sherpa Fleece

56
Replying to @Karton which way round would you rock this? 🔥 #fyp #viral #streetwear #stussy

J.Crew Tiny Rollneck

55
Tiny Rollneck™ For Women | J.Crew

Fenty Beauty Launch

53
Fenty Beauty Is One of TIME's 50 Genius Companies 2018

1.6B impressions

KFC x Crocs

52
KFC x Crocs Classic Clogs with fried chicken prints and drumstick charms.

2.9B impressions

Nahmias x Marty Supreme Jacket

47
Chalamet wore the orange Marty Supreme windbreaker in an official Nahmias campaign image.

Y/Project x Jean Paul Gaultier Body Morph

47
Fashion Nova ha plagiato Jean-Paul Gaultier di nuovo

e.l.f. Halo Glow Liquid Filter

45
e.l.f. Halo Glow Liquid Filter bottle and applicator.

22K sold

MSCHF Big Red Boots

45
MSCHF

20K sold

Rare Beauty Soft Pinch Tinted Lip Oil

44
Serenity| Rare Beauty's Soft Pinch Tinted Lip Oil in shade "Serenity".

11.2K sold

Aerie crossover leggings

42
Yes queen give us nothing (dc: @rianneneill)

3M impressions

Loewe I Told Ya Collection

42
LOEWE's page for the special-edition I TOLD YA shirts from Challengers

Edie Parker Burn Bag Unboxing

41
Replying to @vintagechanelgirl4 the coolest party trick i’ll ever have #lighterbag #bagwithalighter #luxurytiktok #fashiontiktok #tiktokfashion #clutch #designerbag #luxurybag #luxuryunboxing…

Medicube Age-R Booster Pro

40
medicube Booster Pro | 6-in-1 Glass Glow Device | Sonic Vibration

60M views

Patrick Ta Major Skin Hydra-Luxe Foundation

39
#color_1 Golden

1.3K sold

Rhode Peptide Lip Shape

39
Hailey Bieber's rhode launches contouring lip shaper: 'I have been teasing them for the longest time'

The Fleabag Jumpsuit

38
Love’s black backless Fleabag jumpsuit with a keyhole front and wide legs.

500 sold

Haus Labs Triclone Skin Tech Foundation

38
A bottle of Haus Labs Triclone Skin Tech Foundation.

30.1K sold

MACStack Mascara

38
Ok you guys. Holy shit. @maccosmetics SHOWED UP! #macstack #30mascaras

15M impressions

Rainbow Loom

38
Original Rainbow Loom (use discount code RL3 for an additional discoun

$124M revenue

Ninja Swirl by CREAMi

36
New Ninja Swirl™ by CREAMi® is the Next Generation of Enjoying Frozen Treats on Your Countertop

320M impressions

Peloton Bike

35
Buy a Peloton Refurbished Original Bike

$183.5M revenue

Gap x LoveShackFancy

34
Official Gap x LoveShackFancy image grid showing the collection.

9.8M impressions

Rare Beauty Rare Eau de Parfum

34
Rare Eau de Parfum bottle with its oversized pump

1B impressions

Shark FlexStyle

33
Shark FlexStyle Hair Styler | SharkNinja

700M impressions

Archery Tag

32
The bows and modified foam-tipped arrows used when Archery Tag was introduced, from the owner’s history.

26.2M views

Gap brown hoodie revival

32
fits

Glow Recipe Hue Drops

32
Glow Recipe Watermelon Glow Niacinamide Hue Drops

$300K revenue

BelliWelli Daily Fiber and Probiotics Powder

31
BelliWelli powder tubs in the three Walmart launch flavors, with pink lids and fruit.

30.9K sold

MACStack Mascara

30
MACStack mascara tube and Mega Brush against a white background.

15M impressions

Maybelline Super Stay Vinyl Ink

29
Official product photo of Maybelline Superstay Vinyl Ink in shade 95 Captivated.

55M impressions

Fazit Glitter Freckle Patches

27
Gold Glitter Freckles Makeup Patches

$1M revenue

Shark TurboBlade

25
Shark Introduces TurboBlade™ the Most Powerful Bladeless Fan* That Pivots to Cool Every Corner, Set to Revolutionize Home Cooling ​

100M impressions

NYX Fat Oil Lip Drip

24
NYX Fat Oil Lip Drip bottle with a green cap and pink lip gloss on the applicator.

57.6K sold

Kov Essentials claw clips

23
Daily Clip in Honey - Strongest Hold Claw Clip | Kōv Essentials

89 sold

Beautiful Drew Chair

20
The Drew Chair by Beautiful™

JW Anderson Pigeon Clutch

19
JW ANDERSON on Instagram: "THE PIGEON CLUTCH ‘..And Just Like That’ , the Pigeon Clutch is back Landed now at jwanderson.com, JW Anderson Soho in London and JW Anderson in Milan JW Anderson Soho, 2…

Pat McGrath Labs Gold 001

17
@patmcgrathreal on Instagram: "Golden hour with these golden girls... A selfie moment after applying #Gold001 at @voguemagazine event #pattakesparis ✨✨✨"

1K sold

Owala FreeSip

6

More collections

Visible in use in every industry