Viral products: Controversy

Cases
29
Median Spread Score
35
Most started on
Retail45%
First post to peak
21 days

By mechanic

All91Press loop61Platform jump58Scarcity drop51Sell-out loop41Visible in use40Controversy29Dupe economy18Creator relay18Resale market14Response chain13Identity badge12Maker origin10Transgression9Mystery & lore8Pairing7Newsjacking6

J.Crew Tiny Rollneck

55
Tiny Rollneck™ For Women | J.Crew

Stanley Quencher

52
Thirsty after you catch on fire? @Stanley 1913 is like no problem i gotchu #fyp #carfire #accident #stanleycup

$750M revenue

e.l.f. Glow Reviver Lip Oil

50
e.l.f. Glow Reviver Lip Oil product page

MSCHF Big Red Boots

45
MSCHF

20K sold

Medicube Age-R Booster Pro

40
medicube Booster Pro | 6-in-1 Glass Glow Device | Sonic Vibration

60M views

This Smells Like My Vagina candle

39
Heretic’s This Smells Like My Vagina candle and packaging.

100 sold

Patrick Ta Major Skin Hydra-Luxe Foundation

39
#color_1 Golden

1.3K sold

Rhode Peptide Lip Shape

39
Hailey Bieber's rhode launches contouring lip shaper: 'I have been teasing them for the longest time'

The Fleabag Jumpsuit

38
Love’s black backless Fleabag jumpsuit with a keyhole front and wide legs.

500 sold

Lilly Pulitzer for Target

38
A model wore Lilly Pulitzer for Target swimwear while reclining on floral outdoor textiles.

Rainbow Loom

38
Original Rainbow Loom (use discount code RL3 for an additional discoun

$124M revenue

Ninja Swirl by CREAMi

36
New Ninja Swirl™ by CREAMi® is the Next Generation of Enjoying Frozen Treats on Your Countertop

320M impressions

Progresso Soup Drops

36
General Mills’ Progresso Soup Drops Campaign Wins Gold and Silver Lions at Cannes Lions International Festival of Creativity

12.83B impressions

Skims Seamless Sculpt Face Wrap

36
SKIMS on Instagram: "The innovation never ends. Our all-new face wrap offers ultra-soft jaw support in our signature Seamless Sculpt fabric for a must-have addition to your nightly routine."

Alix Earle x Frame Skinny Jeans

35
IN CONVERSATION WITH ALIX EARLE — Numéro Netherlands

Dyson Airstrait

35
Discover the Dyson Airstrait™ straightener. A new way to straighten.

390K impressions

Humane AI Pin

35
I love AI, but I won't be buying the Humane AI pin for $699. The laser display doesn't look great and the camera quality is subpar. I don't want to walk around with it on my chest all the time. It…

$9M revenue

Rini Kids' Skincare Launch

35
Shay Mitchell on Instagram: "Something gentle, something new — launching tomorrow. @rini"

Skims The Ultimate Bush

35
Bethenny Frankel Reacts to Kim Kardashian’s Skims' New Hairy Underwear

Archery Tag

32
The bows and modified foam-tipped arrows used when Archery Tag was introduced, from the owner’s history.

26.2M views

IKEA x Gustaf Westman VINTERFINT

32
Official IKEA photograph of Westman’s winter tableware collection.

Starbucks x Stanley Holiday Red Quencher

32
Two Girls Many Cups on Instagram: "A very Stanley Christmas #stanley #stanleycup #starbucks #starbucksaddict #starbuckscoffee #starbuckscollection #Starbucks collector #starbuckscups…

Huda Beauty Lip Contour Stain

31
#launchday #lipcontourstain #fauxfillerjellyoil | Huda Beauty | 62 comments

Jones Road What The Foundation

31
What The Foundation

Rhode Pocket Blush

28
Official campaign image showing Pocket Blush in Piggy applied to cheeks.

1.2K derivatives

Shark TurboBlade

25
Shark Introduces TurboBlade™ the Most Powerful Bladeless Fan* That Pivots to Cool Every Corner, Set to Revolutionize Home Cooling ​

100M impressions

Kov Essentials claw clips

23
Daily Clip in Honey - Strongest Hold Claw Clip | Kōv Essentials

89 sold

Grüns Superfood Gummies

20
Grüns is now at all 400+ Sprouts locations! Just in time for the New Year. I'm grateful to our partners at Sprouts who have leaned in and given us this opportunity. We hear it's flying off…

Plufl Human Dog Bed Reveal

20
TikTok video by @weareplufl

$1M revenue

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