Viral products: Creator relay

Cases
18
Median Spread Score
35
Most started on
Retail61%
First post to peak
20 days

By mechanic

All91Press loop61Platform jump58Scarcity drop51Sell-out loop41Visible in use40Controversy29Dupe economy18Creator relay18Resale market14Response chain13Identity badge12Maker origin10Transgression9Mystery & lore8Pairing7Newsjacking6

Stüssy 8-Ball Sherpa Fleece

56
Replying to @Karton which way round would you rock this? 🔥 #fyp #viral #streetwear #stussy

Fenty Beauty Launch

53
Fenty Beauty Is One of TIME's 50 Genius Companies 2018

1.6B impressions

KVD Good Apple Foundation

51
Good Apple foundation balm compacts on red apples, from KVD Beauty’s Feelunique launch release.

666M impressions

Danessa Myricks Yummy Skin Blurring Balm Powder

48
Danessa Myricks Yummy Skin Blurring Balm Powder in its compact with application spatula.

20.9K sold

Patrick Ta Major Skin Hydra-Luxe Foundation

39
#color_1 Golden

1.3K sold

Haus Labs Triclone Skin Tech Foundation

38
A bottle of Haus Labs Triclone Skin Tech Foundation.

30.1K sold

MACStack Mascara

38
Ok you guys. Holy shit. @maccosmetics SHOWED UP! #macstack #30mascaras

15M impressions

Progresso Soup Drops

36
General Mills’ Progresso Soup Drops Campaign Wins Gold and Silver Lions at Cannes Lions International Festival of Creativity

12.83B impressions

Dyson Airstrait

35
Discover the Dyson Airstrait™ straightener. A new way to straighten.

390K impressions

Humane AI Pin

35
I love AI, but I won't be buying the Humane AI pin for $699. The laser display doesn't look great and the camera quality is subpar. I don't want to walk around with it on my chest all the time. It…

$9M revenue

Rare Beauty Rare Eau de Parfum

34
Rare Eau de Parfum bottle with its oversized pump

1B impressions

Glow Recipe Hue Drops

32
Glow Recipe Watermelon Glow Niacinamide Hue Drops

$300K revenue

Parke x Target

32
gone in 4 minutes omg @target @Parke #shopwithbon #parkextarget #parketarget

4.1M views

Jones Road What The Foundation

31
What The Foundation

MACStack Mascara

30
MACStack mascara tube and Mega Brush against a white background.

15M impressions

Maybelline Super Stay Vinyl Ink

29
Official product photo of Maybelline Superstay Vinyl Ink in shade 95 Captivated.

55M impressions

K18 AirWash

24
K18 AirWash dry shampoo bottle against a purple background.

4.1M views

Milk Makeup Cooling Water Jelly Tint

20
Cooling Water Jelly Tint Blush + Lip Stain | Milk Makeup

684.1K impressions

More collections

Creator relay in every industry