Viral products: Scarcity drop

Cases
51
Median Spread Score
36
Most started on
Retail43%
First post to peak
13 days

By mechanic

All91Press loop61Platform jump58Scarcity drop51Sell-out loop41Visible in use40Controversy29Dupe economy18Creator relay18Resale market14Response chain13Identity badge12Maker origin10Transgression9Mystery & lore8Pairing7Newsjacking6

Burt’s Bees x Hidden Valley Ranch Dippers

66
Game on, ranch fans! You ordered and we served it up. Burt’s Bees x Hidden Valley Ranch Dippers Lip Balm 4 Pack is the limited-edition flavor collab that ranch fans have been dreaming of. It’s a…

Labubu

64
THE MONSTERS BIG INTO ENERGY Series

$2.05B revenue

e.l.f. x Dunkin' Makeup Collection

60
When @Mikayla Nogueira says the e.l.f. x Dunkin collection is literally iconic 😩💋 #elfxdunkin #elfcosmetics

5B impressions

Ninja SLUSHi

56
#sponsoredbyninja Slushis...just like 1999!! Get your #NinjaSlushi today @Ninja Kitchen

1.3B impressions

Stüssy 8-Ball Sherpa Fleece

56
Replying to @Karton which way round would you rock this? 🔥 #fyp #viral #streetwear #stussy

Kylie Lip Kits

54
Current Kylie Cosmetics Matte Lip Kit with liquid lipstick and matching lip liner.

15K sold

KFC x Crocs

52
KFC x Crocs Classic Clogs with fried chicken prints and drumstick charms.

2.9B impressions

Stanley Quencher

52
Thirsty after you catch on fire? @Stanley 1913 is like no problem i gotchu #fyp #carfire #accident #stanleycup

$750M revenue

Nahmias x Marty Supreme Jacket

47
Chalamet wore the orange Marty Supreme windbreaker in an official Nahmias campaign image.

NYX x Barbie The Movie collection

46
NYX Professional Makeup Launches New Limited-Edition "Barbie™ The Movie" Collection

4.2B impressions

e.l.f. Halo Glow Liquid Filter

45
e.l.f. Halo Glow Liquid Filter bottle and applicator.

22K sold

MSCHF Big Red Boots

45
MSCHF

20K sold

NYX Nicolandria Lip Combo

44
Love Island USA: Get Olandria's Viral NYX Lip Combo!

Rhode Glazing Mist

44
Rhode’s Glazing Mist just dropped — plus, 14 other new skin care products to know about

Rhode x Krispy Kreme Strawberry Glaze

44
Hailey Rhode Bieber on Instagram: "STRAWBERRY GLAZE DAY!!!!!!!!!Feeling over the moon today🍓❤️ thank you thank you thank you!"

Stanley Quencher H2.0 FlowState Tumbler

44
Adventure Quencher H2.0 Travel Tumbler | 40 oz | Stanley

59.6M impressions

Phlur Missing Person

43
Official Phlur seller’s 50mL Missing Person perfume bottle and product photographs.

$1M revenue

Loewe I Told Ya Collection

42
LOEWE's page for the special-edition I TOLD YA shirts from Challengers

Nike SB x Ben & Jerry’s Chunky Dunky

42
Nike SB Churns out Chunky Dunky Sneaker with Ben & Jerry's

1.4K sold

Edie Parker Burn Bag Unboxing

41
Replying to @vintagechanelgirl4 the coolest party trick i’ll ever have #lighterbag #bagwithalighter #luxurytiktok #fashiontiktok #tiktokfashion #clutch #designerbag #luxurybag #luxuryunboxing…

Medicube Age-R Booster Pro

40
medicube Booster Pro | 6-in-1 Glass Glow Device | Sonic Vibration

60M views

Wonderskin x Chipotle Lipotle

39
CHIPOTLE AND WONDERSKIN LAUNCH 'LIPOTLE' LIP STAIN IN CELEBRATION OF NATIONAL AVOCADO DAY

1.4B impressions

Lilly Pulitzer for Target

38
A model wore Lilly Pulitzer for Target swimwear while reclining on floral outdoor textiles.

Skims Ultimate Pierced Nipple Bra

38
SKIMS on Instagram: "Coming May 22: The Ultimate Pierced Nipple Bra. Our sexiest bra gets even hotter with a faux nipple piercing design so you can get the ‘Ooo’ without the ouch! Carolina wears the…

Vacation Classic Whip

37
#tiktok #marketing #beauty #cosmetics #influencermarketing | Marty Bell | 32 comments

100M views

Ninja Swirl by CREAMi

36
New Ninja Swirl™ by CREAMi® is the Next Generation of Enjoying Frozen Treats on Your Countertop

320M impressions

Progresso Soup Drops

36
General Mills’ Progresso Soup Drops Campaign Wins Gold and Silver Lions at Cannes Lions International Festival of Creativity

12.83B impressions

Dyson Airstrait

35
Discover the Dyson Airstrait™ straightener. A new way to straighten.

390K impressions

Schwinn Stranger Things Mike's Bike

35
PHONE LINES ARE NOW OPEN! Turn your bike collection upside down with one of the @Stranger_Things limited edition Schwinn bikes. Call 1-800-SCHWINN today to place your order. See our post on Facebook…

127M impressions

Skims The Ultimate Bush

35
Bethenny Frankel Reacts to Kim Kardashian’s Skims' New Hairy Underwear

Gap x LoveShackFancy

34
Official Gap x LoveShackFancy image grid showing the collection.

9.8M impressions

Shark FlexStyle

33
Shark FlexStyle Hair Styler | SharkNinja

700M impressions

Gap brown hoodie revival

32
fits

IKEA x Gustaf Westman VINTERFINT

32
Official IKEA photograph of Westman’s winter tableware collection.

Parke x Target

32
gone in 4 minutes omg @target @Parke #shopwithbon #parkextarget #parketarget

4.1M views

Starbucks x Stanley Holiday Red Quencher

32
Two Girls Many Cups on Instagram: "A very Stanley Christmas #stanley #stanleycup #starbucks #starbucksaddict #starbuckscoffee #starbuckscollection #Starbucks collector #starbuckscups…

BelliWelli Daily Fiber and Probiotics Powder

31
BelliWelli powder tubs in the three Walmart launch flavors, with pink lids and fruit.

30.9K sold

Jones Road What The Foundation

31
What The Foundation

Rhode Pocket Blush

28
Official campaign image showing Pocket Blush in Piggy applied to cheeks.

1.2K derivatives

Phlur Vanilla Skin body mist

27
Full-size Vanilla Skin body mist bottle with the Allure Best of Beauty mark.

193.1K sold

Trader Joe’s mini canvas totes

27

Shark TurboBlade

25
Shark Introduces TurboBlade™ the Most Powerful Bladeless Fan* That Pivots to Cool Every Corner, Set to Revolutionize Home Cooling ​

100M impressions

Hatchimals

24

K18 AirWash

24
K18 AirWash dry shampoo bottle against a purple background.

4.1M views

Kov Essentials claw clips

23
Daily Clip in Honey - Strongest Hold Claw Clip | Kōv Essentials

89 sold

Beautiful Drew Chair

20
The Drew Chair by Beautiful™

JW Anderson Pigeon Clutch

19
JW ANDERSON on Instagram: "THE PIGEON CLUTCH ‘..And Just Like That’ , the Pigeon Clutch is back Landed now at jwanderson.com, JW Anderson Soho in London and JW Anderson in Milan JW Anderson Soho, 2…

Pat McGrath Labs Gold 001

17
@patmcgrathreal on Instagram: "Golden hour with these golden girls... A selfie moment after applying #Gold001 at @voguemagazine event #pattakesparis ✨✨✨"

1K sold

Nature Made Pickle-Flavored Multivitamin Gummies

13
Introducing our first-ever pickle-flavored gummy multivitamin, the Official Vitamin of @USA Pickleball! Are you down to try it? Click our link in bio to get yours and tell us – are you #ProPickle or…

Nubank’s early invitation loop

10

Owala FreeSip

6

More collections

Scarcity drop in every industry