Viral products: Newsjacking

Cases
6
Median Spread Score
44
Most started on
Open web67%
First post to peak
2 days

By mechanic

All91Press loop61Platform jump58Scarcity drop51Sell-out loop41Visible in use40Controversy29Dupe economy18Creator relay18Resale market14Response chain13Identity badge12Maker origin10Transgression9Mystery & lore8Pairing7Newsjacking6

Burt’s Bees x Hidden Valley Ranch Dippers

66
Game on, ranch fans! You ordered and we served it up. Burt’s Bees x Hidden Valley Ranch Dippers Lip Balm 4 Pack is the limited-edition flavor collab that ranch fans have been dreaming of. It’s a…

NYX Nicolandria Lip Combo

44
Love Island USA: Get Olandria's Viral NYX Lip Combo!

Rhode x Krispy Kreme Strawberry Glaze

44
Hailey Rhode Bieber on Instagram: "STRAWBERRY GLAZE DAY!!!!!!!!!Feeling over the moon today🍓❤️ thank you thank you thank you!"

Patrick Ta Major Skin Hydra-Luxe Foundation

39
#color_1 Golden

1.3K sold

Wonderskin x Chipotle Lipotle

39
CHIPOTLE AND WONDERSKIN LAUNCH 'LIPOTLE' LIP STAIN IN CELEBRATION OF NATIONAL AVOCADO DAY

1.4B impressions

Nature Made Pickle-Flavored Multivitamin Gummies

13
Introducing our first-ever pickle-flavored gummy multivitamin, the Official Vitamin of @USA Pickleball! Are you down to try it? Click our link in bio to get yours and tell us – are you #ProPickle or…

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Newsjacking in every industry