Viral sports marketing: Maker origin

Cases
6
Median Spread Score
44
Most started on
Retail33%
First post to peak
2637 days

By mechanic

All40Controversy15Pairing11Response chain11Identity badge11Newsjacking9Real-world spectacle8Transgression7Creator relay6Maker origin6

Hyrox

45
Infront bolsters fitness portfolio through further HYROX investment

1M sold

Spartan Race

45
spartan-race-brenda-ahearn-pursuits

10.3M impressions

Savannah Bananas

44
Savannah Bananas players dancing on the field

Unrivaled

40
An Unrivaled player shoots on opening night

589.1M impressions

Archery Tag

32
The bows and modified foam-tipped arrows used when Archery Tag was introduced, from the owner’s history.

26.2M views

Chris Froome's Factor ASMR

24
Some cycling asmr for you. It’s a pleasure 😘 #asmr #bentley #factorbikes #cycling

3M views

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