Viral products: Real-world spectacle

Cases
7
Median Spread Score
38
Most started on
Open web43%
First post to peak
128 days

By mechanic

All96Press loop65Platform jump62Scarcity drop53Sell-out loop42Visible in use41Controversy32Dupe economy19Creator relay18Resale market15Response chain13Identity badge12Maker origin10Transgression9Mystery & lore8Real-world spectacle7Pairing7Newsjacking6

Stanley Quencher H2.0 FlowState Tumbler

44
Adventure Quencher H2.0 Travel Tumbler | 40 oz | Stanley

59.6M impressions

Feastables

41
I Built Willy Wonka's Chocolate Factory!

$250M revenue

Jellycat

40
Official retail product photograph of Jellycat's Amuseable Croissant Small.

52.3K derivatives

Yangwang U8 Reveal Demonstrations

38
BYD to officially unveil its premium Yangwang brand and first model on Jan 5

408 sold

Ninja Swirl by CREAMi

36
New Ninja Swirl™ by CREAMi® is the Next Generation of Enjoying Frozen Treats on Your Countertop

320M impressions

IKEA x Gustaf Westman VINTERFINT

32
Official IKEA photograph of Westman’s winter tableware collection.

Parke x Target

32
gone in 4 minutes omg @target @Parke #shopwithbon #parkextarget #parketarget

4.1M views

More collections

Real-world spectacle in every industry