Viral sports marketing: Political adoption

7 viral sports marketing: Political adoption, traced from the first post to the peak with sources. 71% started on TV. Median 0 days from first post to peak.

Cases
7
Median Spread Score
54
Most started on
TV71%
First post to peak
0 days

By mechanic

All65Controversy31Response chain19Real-world spectacle18Identity badge16Pairing14Transgression13Underdog9Newsjacking9Scarcity drop8Political adoption7Creator relay6Maker origin6

PhelpsFace

63
Michael Phelps and Jimmy Fallon beside a life-size PhelpsFace cutout on The Tonight Show.

Peaked at #6

Tiger Woods wins the 2019 Masters

58
Tiger Woods celebrates his final putt at the 2019 Masters

$2.1M revenue

Gritty

56
It me. #Gritty

101M impressions

Alex Morgan’s tea-sipping celebration

54
HAPPY BIRTHDAY TO YOU, ALEXANDRA!

Cam Newton’s dab

49
Cam Newton dabbing bobblehead with movable head and arms.

Peaked at #1

1999 FIFA Women's World Cup final

42
The 1999 US women's team lifting the World Cup trophy at the Rose Bowl

40M impressions

Kerri Strug's one-legged vault

10
Kerri Strug on the beam for the US team at the Atlanta 1996 Olympics

More collections

Political adoption in every industry