Viral sports marketing: Scarcity drop

Cases
7
Median Spread Score
44
Most started on
TV29%
First post to peak
112 days

By mechanic

All55Controversy22Response chain16Real-world spectacle14Identity badge14Pairing12Transgression11Newsjacking9Underdog8Scarcity drop7Creator relay6Maker origin6

Cam Newton’s dab

49
Cam Newton dabbing bobblehead with movable head and arms.

Peaked at #1

Hyrox

45
Infront bolsters fitness portfolio through further HYROX investment

1M sold

Shohei Ohtani’s 50-50 season

45
MLB's 50 HR / 50 SB graphic for Shohei Ohtani

653.7K sold

Savannah Bananas

44
Savannah Bananas players dancing on the field

Olympic village chocolate muffins

40
Coup de Pates Maxi muffin chocolat intense, the Olympic Village muffin

263 sold

Unrivaled

40
An Unrivaled player shoots on opening night

589.1M impressions

Sidemen Charity Match

19
Sidemen more than double last year’s charity football match fundraising total

90K sold

More collections

Scarcity drop in every industry