Viral sports marketing: Remixable template

6 viral sports marketing: Remixable template, traced from the first post to the peak with sources. 67% started on X. Median 3 days from first post to peak.

Cases
6
Median Spread Score
47
Most started on
X67%
First post to peak
3 days

By mechanic

All86Controversy49Response chain24Real-world spectacle21Pairing20Transgression19Identity badge18Newsjacking14Scarcity drop12Underdog10Political adoption9Visible in use7Remixable template6Creator relay6Maker origin6

PhelpsFace

63
Michael Phelps and Jimmy Fallon beside a life-size PhelpsFace cutout on The Tonight Show.

Peaked at #6

Yusuf Dikeç shooting meme

54
Yusuf Dikeç shooting at Paris 2024, hand in pocket

219.5M views on one X repost

Laughing Michael Jordan

47
Let the memes begin. #LastDance

11K likes on one derivative post

Tokyo 2020 cardboard beds

45
Official Tokyo 2020 photograph of the cardboard frames and bedding presented before the pandemic.

Peaked 5 days in

Megan Rapinoe’s victory pose

44
when I get my inbox down to ten emails

Peaked 15 days in

Shawn Oakman Cotton Bowl photo

31
For breakfast this morning Shawn Oakman had 3 human beings and a honeybun http://t.co/ZzncEeKr41

Peaked the next day

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Remixable template in every industry