Viral sports marketing: Visible in use

7 viral sports marketing: Visible in use, traced from the first post to the peak with sources. 29% started on TV. Median 2 days from first post to peak.

Cases
7
Median Spread Score
38
Most started on
TV29%
First post to peak
2 days

By mechanic

All86Controversy49Response chain24Real-world spectacle21Pairing20Transgression19Identity badge18Newsjacking14Scarcity drop12Underdog10Political adoption9Visible in use7Remixable template6Creator relay6Maker origin6

Vuvuzela at the 2010 World Cup

50
A red plastic vuvuzela on a white background.

22K sold

Nike US Olympic women’s track kit

43
USA Track and Field Kits Unveiled By Nike For 2024 Paris Olympics - CITIUS Mag

27M views

Archery Tag

39
The bows and modified foam-tipped arrows used when Archery Tag was introduced, from the owner’s history.

26.2M views

Zion Williamson’s shoe blowout

38
Zion Williamson falls as his Nike shoe splits, Duke vs North Carolina, 2019

Peaked the next day

Barcelona's Drake owl shirt

33
The OVO owl shirt hanging in a Barça dressing-room locker.

872.2K views

Arsenal “No More Red” kit

29
adidas | No More Red

33M impressions

Ajax Three Little Birds Bob Marley kit

23
Daley Blind wearing the Ajax Bob Marley third kit in official launch photography.

17.5M impressions

More collections

Visible in use in every industry