Viral tech marketing: Press loop

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Ello

48
Official April 2015 screenshot of Ello V2's Noise Stream grid.

3M people waiting to join

The original iPhone

48
First-generation 8GB iPhone photographed by Carl Berkeley; CC BY-SA 2.0.

6.1M sold

NGL app

48
Official NGL App Store screenshot showing a question card shared over an Instagram Story.

125M users

Humane AI Pin

47
I love AI, but I won't be buying the Humane AI pin for $699. The laser display doesn't look great and the camera quality is subpar. I don't want to walk around with it on my chest all the time. It…

$9M revenue

Character.AI mobile app

46
Official launch graphic showing the Character.AI mobile interface and app-store badges.

22M users

iOS 14 home-screen customization

46
Reply to @an.elementopqrs #ios14 #ios14update #iphonetricks #iphonehack #ios14homescreen #learnontiktok

6.2M impressions

Lovable

46
Current Lovable dashboard with the prompt field and project cards, from the official documentation

$600M revenue

Atlassian’s $5 Stimulus Package

45
Jira and Confluence Licenses $5 for Small Teams Through April 24th - Inside Atlassian

13.1K sold

Gmail invite-only launch

45
Gmail's expanded conversation view in April 2004, posted by its interface designer Kevin Fox.

$393K in Gmail invites on eBay

Acapella from PicPlayPost

44
Acapella from PicPlayPost App Store listing, Mixcord

7M users

Lensa Magic Avatars

44
We've launched something really cool! 🚀 Now you can generate mind-blowing personal avatars with Stable diffusion + Dream booth in a few taps in our app Lensa. It also costs just $2.99 per pack!😃…

$29.3M revenue

Remove the new Snapchat Update

44
1,248,801 people signed and won this petition

1.2M petition signatures

Samsung: UnCrush

44
Creativity cannot be crushed | Samsung

61M impressions

Sarahah

44
The app has become popular with users of Snapchat

Peaked at #1

Friendster

43
The later gaming-era Friendster logo, dated June 2011; CC BY-SA 3.0. This is not the public-beta interface.

3M registrations in launch year

Hoverboard craze of 2015

43
CPSC's official photograph of a recalled two-wheel hoverboard.

$5M revenue

ROC by Ronaldo: Cristiano Ronaldo in Disguise

43
51M views · 523 reactions | People are going to think that I’m crazy! #LIVELIFELOUD Click here to check out my new brand at ebay.com/roc | Cristiano Ronaldo

Peaked at #1

Android: Friends Furever

42
An animal-friendship montage set to Roger Miller’s Oo-De-Lally from Robin Hood.

20M views

Juicero press-by-hand story

42
Official Juicero press and Produce Packs product photograph from its January 2017 price announcement.

5M views

Kim Kardashian: Meet My New Friend

42
meet my new friend 🦾🤖 @Tesla

11.8M views

Lapse (2023 relaunch)

42
Lapse social photo-journal screens supplied with its funding announcement.

$0 revenue

Poparazzi

42
Poparazzi camera, photo feed and friends-created profile, supplied in the Luciq customer case study.

4M users

Bumble celibacy billboards

41
Hookup culture isn't selling itself - dating apps are doing a lot of the leg work. There's a reason their advertisements, even supposedly relationship-focused ones like Bumble, push SO hard for…

Peaked 42 days in

Google Gemini image generation pause

41
Google Gemini "Diverse" Prompt Injection | Know Your Meme

16.5M views

NewProfilePic

41
Post by @BeardedGenius on X

Peaked at #1

Instafest

40
Official screenshot of Instafest’s later iPhone app and its festival-poster interface.

6M users

MapQuest's Lake Ontario stance

40
We’re not changing it.

Peaked at #1

Shuffles

40
Official Shuffles screenshot showing animated collage examples and image cutouts.

500K downloads a month

Tinder launch

40
Tinder | Know Your Meme

10M users

Apple Vision Pro in public

39
Think different. #applevisionpro

87.2M impressions