Viral tech marketing: Scarcity drop

6 viral tech marketing: Scarcity drop, traced from the first post to the peak with sources. 33% started on App stores. Median 286 days from first post to peak.

Cases
6
Median Spread Score
43
Most started on
App stores33%
First post to peak
286 days

By mechanic

All79Controversy47Shareable output33Pairing18Maker origin17Newsjacking13Dupe economy11Identity badge10Response chain8Visible in use8Creator relay7Underdog6Scarcity drop6Real-world spectacle6

Clubhouse

55
Andreessen Horowitz Wins VC Sweepstakes To Back Clubhouse, Voice App Still In Beta, At $100 Million Valuation

9.6M downloads a month

The original iPhone

48
First-generation 8GB iPhone photographed by Carl Berkeley; CC BY-SA 2.0.

6.1M sold

Motorola RAZR V3

43
A pair of Motorola Razr V3 cell phones, in closed form (left) and opened (right).

50M sold

Shuffles

40
Official Shuffles screenshot showing animated collage examples and image cutouts.

500K downloads a month

Arc Browser

35
Goodbye, waitlist. Hello, Arc 1.0. Download now: 🔗 in bio

250K impressions

Gmail invite-only launch

29
Gmail's expanded conversation view in April 2004, posted by its interface designer Kevin Fox.

More collections

Scarcity drop in every industry