What went viral in 1998

6 things that went viral in 1998, traced from the first post to the peak with sources. 33% started on Retail. Median 151 days from first post to peak.

Cases

6

Median Spread Score

53

Most started on

Retail33%

First post to peak

151 days

Dance Dance Revolution

Retail · 1998

63

6.5M sold

Britney Spears “...Baby One More Time”

Audio · 1998

61

1B views

Furby

Retail · 1998

53

$247M on a $10M media spend

The Seinfeld finale

TV · 1998

51

108M impressions

Hampster Dance

Open web · 1998

50

The Phantom Menace trailer

Box office · 1998

47