What went viral in 2026

Cases
56
Median Spread Score
41
Most started on
Instagram21%
First post to peak
5 days

Just One Cornetto (ReMAXed)

62
Susan Boyle on Instagram: "#ad | Well… it Boyled over 🔥 I couldn’t keep you all waiting – Just One is yours. Two icons back for summer. The @cornettouki track you know and love, reMAXed with the…

4.6B impressions

Meccha Chameleon

62
MECCHA CHAMELEON on Steam

20M sold

Mr. Clean retires

59
"Congrats, Damon! With your impressive degree, you can now do PR for laundry and cleaning products!” While that might not have been the most aspirational job offer I received, I’d say it’s…

21M views

Mewgenics

58
Mewgenics on Steam

$25M revenue

Alysa Liu’s Stateside Olympic gala routine

57
Olympic gold medalist Alysa Liu has fun in the Exhibition

Carrie (miniseries)

57
so this is the fuckin queen #carrie2026

Below (miniseries)

55
BELOW | Official Trailer | Netflix

Peaked at #1

Anthropic (Claude): A Time and a Place

55
Ads are coming to AI. But not to Claude. Keep thinking.

8.3B impressions

J.Crew Tiny Rollneck

55
Tiny Rollneck™ For Women | J.Crew

AI Video Game Mashups

54
AI HACKERS HAVE PUT SKATEBOARDING IN CALL OF DUTY MODERN WARFARE 2! 🚨 THIS HAS GONE TOO FAR. ITS TIME TO PACE THE FRONTIER. @DarioAmodei @sama @elonmusk @theo

23.6M views

Anti-blush

54
@M·A·C Cosmetics Film Noir Buff Blush ☺️ #blonzer #blush #bronzer

Animals (2026 film)

53
سبب كافي يخليك تكره فلم ابن أفليك الجديد ANIMALS

Peaked at #1

KitKat (Nestlé): The KitKat Heist

52
Regarding recent press coverage

70.5B impressions

Instacart: For Papa!

50
Spike Jonze’s extended Instacart musical with Ben Stiller and Benson Boone competing over banana ripeness.

22B impressions

Dr Pepper: The Dr Pepper Jingle

49
@Dr Pepper please get back to me with a proposition we can make thousands together. #drpepper #soda #beverage

4.1B impressions

Novig Just Sports

49
Confirmed: Sydney Sweeney knows ball.

Pokopia Font Generator

49
While you wait for Pokemon Pokopia to release, generate your own custom version of the logo with the Pokopia Font Generator! Featuring a hand-made custom recreation of the logo font.

Fruit Love Island

48
Episode 1 of Fruit Love Island! Which couple are you rooting for? 🍿 #ai #aifruit #aistory #fruit #cinema

4.4M impressions

IKEA: Made from husband material

48
IKEA Australia on Instagram: "If you know, you know"

Duo’s Great Resignation

47
Agency creative showing Duo’s Chinese resignation letter dated March 11, 2026.

108M impressions

Eyepatch-Gate

47
Gillette on Instagram: "Well this is awkward"

6.9M views

Adidas Backyard Legends

45
adidas Backyard Legends | The Greatest Football Story Ever Told

40M impressions

Revolut Luís Figo: Hazlo por tu dinero

45
Revolut’s Figo billboard in Madrid, photographed in the executive’s launch post.

Donald Trump's AI Jesus Post

43
Trump AI Jesus Scandal is Crazier Than You Think

Peloton Let Yourself Go with Hudson Williams

42
Ashley Woodfolk (@ashwrites) on Threads

20M views

School of Football

41
School of Football | Can football teach a robot to move? | Boston Dynamics x Hyundai

14K derivatives

IKEA’s Punch found-family campaign

41
IKEA India on Instagram: "The world loves you, Punch! 🐒🧡🦧 #がんばれパンチ #KeepGoingPunch"

55M impressions

Billy Goes to the River

41
A Cherokee hybrid ad in which a father and son freed Billy Bass before a bear and eagle attacked him.

800M impressions

Dar Patrol CGI

41
Nissan Middle East on Instagram‎: "تنبيه جوي 🌪️ لو شفت الغبار… فالقوة مرّت من هنا. أيقونات تنطلق بلمح البصر. وإذا غفلت عينك لحظة؟ يعني غبّروك. #تحدّ_المألوف #غبّرهم #دار_باترول 𝐖𝐄𝐀𝐓𝐇𝐄𝐑…

IKEA x Chupa Chups meatball lollipop

40
IKEA UK on Instagram: "We heard you like Swedish candy 🍭 So here’s the sweetest mashup no one asked for, but everyone will want to taste!"

25M impressions

MapQuest's Lake Ontario stance

40
We’re not changing it.

Peaked at #1

We Trust Leon

40
Porsche x Resident Evil Requiem: We Trust Leon.

3.9M views

TTK Testing

40
TTK Testing [SERVERBROWSER]

Duolingo x NIKI: Backburner

39
Platform taps NIKI for Gen Z language campaign

58M impressions

Give It Up to Me dance challenge

39
DC: me💃🏼

Peaked at #3

Pickle's Back

37
Megan Thee Stallion & Nickelback - Pickle’s Back [Official Music Video]

4M impressions

McDonald's Big Arch CEO Bite

37
Chris Kempczinski on Instagram: "The Big Arch might be my new go-to lunch order. Who else is counting down the days until it’s in a store near you?"

Naomi Osaka’s Australian Open jellyfish outfit

37
Now THAT is an Australian Open fashion statement. Naomi Osaka entering Rod Laver Arena 👏 #AO26

2M views

Healthier on Ro with Serena Williams

36
Serena Williams injects herself with a GLP-1 weight loss drug as millions watch the Super Bowl. She dances and shows off how “convenient” it is to get GLP-1s using the Ro app. She even says you can…

12M views

DLSS 5 Off / DLSS 5 On

35
Among Us 🎂 (@amongus.innersloth.com)

Needle In A Haystack Simulator reveal

35
i made a game where you literally have to find a needle in a haystack the catch is there are 5,000,000 pieces of hay and only 1 needle

52.6M impressions

Nighthawks Adults Only rating mix-up

32
Nighthawks on Steam

Parke x Target

32
gone in 4 minutes omg @target @Parke #shopwithbon #parkextarget #parketarget

4.1M views

Batiste x Jen Affleck: Hair Redemption Arc

31
If you saw my hair before this… no you didn’t 😌 thanks @Batiste #batistepartner

20.3M views

ForteBank Humanity Chain

31
Алматы в центре мирового внимания: арт-объект «Единство» стал новой точкой притяжения

16M impressions

Your AI Slop Bores Me

31
Birds Are Dinosaurs (@birdsaredinosaurs.bsky.social)

Benito Antonio x Zara

30
Bad Bunny llega a Zara de Plaza Las Américas y transforman la tienda para el lanzamiento de su colección 🇵🇷

178.6K views

Duolingo Bad Bunny 101

28
Duolingo on Instagram: "¡hola nueva yol! the S-panish Train is now approaching. stand clear of the closing doors. from now until jan. 29th, ride the S shuttle between Grand Central and Times Square…

219.5K views

K18 Tumblehair

28
answering commonly asked questions about the K18 Hair Tumblehair: — the scale wasn’t arbitrary! Measuring 10’ in diameter and comprised of more than 167B human and synthetic hairs, the TumbleHair… |…

MAC x Rob Rausch: MAC Is at Sephora

28
M·A·C Cosmetics on Instagram: "MAC is officially at @sephora. @robert_rausch is going. See you there? 👀"

Swan Beauty: Acquired a Husband

28
Welcome to Acquired Air #acquiredahusband

19.9M impressions

OMHU: The Iconic Dupe

27
How a campaign about lookalikes became a lookalike contest

38.8M impressions

Vaseline: The Real Nigerian Prince

23
Chris Okagbue on Instagram: "Scammers have been using the Nigerian Prince name. Now, they’re faking your Vaseline. Let’s put an end to counterfeits. Check if your Vaseline is real via WhatsApp. *…

844.9K impressions

Maura Higgins: Faithful to e.l.f.

18
e.l.f. Cosmetics on Instagram: "Faithful in the castle, faithful to my glam 💋 I TINK I won this one… @elfcosmetics"

Einstein AI Homework Agent

13
Einstein’s February 23 landing-page claim to complete coursework automatically, reproduced by UW-Green Bay.

290 derivatives

BYD's narrow-space tank turn

0
Look how BYD’s electric car turns at this narrow place. This is the car of the future.

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