What went viral in 2014

Cases
14
Median Spread Score
20
Most started on
Open web50%
First post to peak
52 days

2048

47
2048 winning board, April 2014; MIT licence

Daybreaker

43
SaraWass.Daybreaker10.31.15-5 copy

1B impressions

Peloton Bike

35
Buy a Peloton Refurbished Original Bike

$183.5M revenue

WeChat’s first New Year red packets

35
Tencent’s 2017 presentation illustrating WeChat group red-packet opening and random allocation

IKEA Bookbook

32
IKEA Bookbook 2015 catalogue advertisement: the original touch interface. Contemporary campaign creative, preserved in a later creator portfolio.

12M views

ALS Ice Bucket Challenge

30
Doing the ALS Ice Bucket Challenge

Bikini Body Guides

20
Sweat with Kayla: The 2015 Fitness App MVP | PixelForce

Rice Bucket Challenge

20
Rice donation and rice bucket pictured in contemporary 2014 challenge coverage

Samsung Galaxy S5 Ice Bucket Challenge

18

4M views

Millie Marotta's Animal Kingdom

17
Official cover of the Animal Kingdom paperback.

5M sold

Always #LikeAGirl

13
A filmed comparison of how older participants and young girls acted when asked to do things like a girl.

Nubank’s early invitation loop

10

Philae’s comet landing

10

Lather Against Ebola

0

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